There was a time when doing business is only about offering great products, and running a blog is only about writing great content. Still part true today since good products /content speak for themselves.
However, long gone are the sweet days of throwing the bait and sitting aside to wait for the fish. In the modern ecommerce world, you have to be a lot more proactive to fight for a seat.
A ‘read-only’ website in today’s market puts you at the risk of alienating people and losing their interests.
In order to engage your site visitors, you need to make your voice heard and let people know that you would like to connect with them first.
Below are 3 most common while efficient ways you may take advantage of.
Getting people’s attention is not always a hard job. Sometimes the only thing you need to do is as simple as five letters: S-A-Y-I-T. Want Your Blog Visitors to Stay? Say It!
Make people realize that you are not just a bunch of codes piling on their web browser, but a person who’s ready to interact with them on the other side of the planet. This will make your visitors feel more connected, and then naturally, increase the chances for them to stay.
A live chat box is proven to be helpful on this. Researches from this year have shown that up to 20% online shoppers in the US and UK prefer using live chat to contact a retailer rather than any other communication channel.
And according to our experience here in Comm100, an average increase of 15%~20% in sales can be made with a proper deployed live chat button. However, figures from EG’s 12th Annual Mystery Shopping Study has also pointed out that only 47% of online merchants are currently supporting live chat, which means it’s right the time to move off the needle and be one step ahead of your competitors.
Say It Aloud
Being gentleman will always be appreciated, but have you ever though about the possibility that you might be ‘over-gentleman’? It’s a noisy world out there, and chances are that your messages got lost in the system before they ever made it to your audiences. When your visitors are not responding, figure out if they did receive your messages in the first place.
Many webmasters I know believe that a pop-up chat invitation window would scare off visitors. I’ll give that a 50-50 shot. Probably to your surprise, we’re approaching an age in which over 75% of regular online shoppers have engaged in a live chat conversation before and found it satisfying. Live chat has indeed become as common as a sales person standing in a brick-and-mortar shop in most people’s eyes. So why would it be scary to greet your visitors? As long as you know how to smile and say ‘hello’ in a friendly way, everything will be ok.
Say It Again
I’m definitely not suggesting you to talk your visitors’ ears off about how badly you want to be connected to them. However, one or two friendly reminders for updates or new stories on your sites can still sound good. The top two common ways to do this these days are through email and social media. Below are some details:
Regular email follow-ups after the visitors left your site are an efficient way to build long-term relationships and improve mutual trust between both parties. Studies have revealed that it takes 7 to 16 ‘touches’ to ensure a stable business relationship and more than 80% of online sales are actually made after 5 to 6 contacts. Email is a wise choice for making this kind of contact. Manually composed emails are sweet signs to show your care for the receivers, while auto replies and email newsletters can be as effective with various business goals like sales promotion or customer education.
After email, it should be no surprise for me to include social media here. With the born of Facebook and Twitter, ‘social media’ has been the word that’s taking over people’s attention for quite a while.
Average people now use these platforms as a window to see the part of world that they’re interested in, while businesses and marketers use them to keep track of sales and marketing opportunities. A Facebook account can probably be the first thing your visitors think of when they’re trying to know more about you, which makes it a priority to work hard on your social personas.
Say it, say it aloud and say it gain! This is the first step to make sure your visitors know you where you are. The next step will be dealing with the responses. Stay with me to find out more.