Dec
07

7 Steps to Creating a Content Strategy

The term Content Strategy has been popping up more and more in my world, and now that I’ve wrapped my head around it, I thought you might like to as well. Content Strategy is “the practice of planning for content creation, delivery, and governance.” In other words, it’s a plan for understanding how content is…
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Nov
02

The Benefits of Preview and Review Blog Posts

I remember hearing in speech class a long time that a speech could be condensed to three segments… Tell’em what you’re going to tell them. Tell’em. Tell’em what you told’em. I’ve heard the same principle apply to writing also, but I’d like to apply it to blogging on a slightly larger scale (even though I…
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