Feb
09

Panda 3.2 Update Confirmed by Google

Search engine  giant Google confirmed the conspiracy’s that they’d performed an update to its Panda algorithm around a week ago, however the company implied it only conducted a data fresh and no changes to ranking signals or updates in the algorithm were initiated. SEO professionals and webmasters around the globe noted changes in their sites’ rankings last…
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Jan
13

Online Visibility: If You Want To Be Found You Have To Be Seen

Print

Sounds pretty obvious, doesn’t it?! However, think about this … Given your particular niche and the keywords people are likely to use to search for information about your expertise, where will your target audience “see” you online? Many entrepreneurs who market their products and services online follow a similar online visibility “flow”. And the flow…
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Dec
10

Not Afraid To Say I Disagree With Social Media Experts

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Are you an entrepreneur who’s in business to NOT make money? Uh … I didn’t think so. Without sales, you don’t have a business. Instead, you have a hobby with a headache and heartache attached. Are you spending hours and hours of precious time on social media venues for the sole purpose of building relationships?…
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Oct
14

Virtually Fantastic (cont’d): 12 Free Online Event Registries and Sample Event Listings

World music

If you missed my previous post, “Virtually Fantastic – Marketing Your Virtual Events So People Sign Up And Show Up”, be sure to give it a read if you’re looking for how-to guidelines for promotional success. It’s one thing to create, organize, and plan a virtual event (or “live” event, for that matter) … And…
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Sep
16

Virtually Fantastic: Marketing Your Virtual Events So People Sign Up & Show Up

microphone and headset

Who’s holding virtual events these days? All the big dogs, the thought leaders, and the innovators — that’s who. And so should YOU. Once your teleseminar, webinar, blogging contest, Twitter hashtag party, or other virtual event is planned out, the fun begins! It’s time to have fun marketing your event. Take these tips into account…
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May
12

You’re Not Charging Your Readers Enough

In The Experience Economy, Joseph Pine and James Gilmore argued that in an era when consumers were more sophisticated than ever before, it was no longer enough to meet their needs with commodities, goods, or services.  They argued that to compete in the modern era, you had to make their interaction with your business an…
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Jan
27

Book Review: Inbound Marketing

I’ve just finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media), and wanted to pass it along to my readers as a pretty good starting place for those new to marketing services and products on the web. Inbound Marketing is a good primer on the basic…
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Jan
26

You Missed the Inaugural Edition of Blog A Little Better This Week

newsletter-issue-1

That’s right – I’ve got a fancy newsletter list and I plan on sending updates weekly – more than just a glorified rss feed but a nice resource for bloggers. You can see the inaugural edition of Blog A Little Better This Week but I’d really recommend you subscribe using one of the THREE forms…
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Jan
26

Your Site Is Just a Launching Pad

For the past few days, I’ve been offering some video posts here about the cloud that surrounds content consumers today… Get Your Content Into the Cloud Infiltrating the Cloud In Which People Breathe Decrease the Distance by Growing Your Network Today, I want to get a bit more specific about how to understand the cloud…
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Jan
24

Infiltrating the Cloud In Which People Breathe

I wanted to clarify my thoughts from my previous post about getting your content into the cloud. I mention some technologies here that people “breathe” every day, such as their subscribed feeds, Facebook, Twitter, etc. Our goal is not only to get people to our site, but to get our content to where they are…
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Jan
19

One Cool Way to Grab My Attention

On January 12th, I posted a tweet asking the question, “If a business were going to hire you for a few hours per week to apply your social media savvy, how would you best use that time for them?” I asked it because it was asked of me in just that same way.

Jan
16

Social Media Marketing is More than Connection Collection

“Social media marketing” is a fad, a trend, and it’s raging with popularity right now. Will it last? Absolutely, but not as we know it today. Some of the buzz words will eventually be dropped and social media marketing will finally be seen for what it is – a very effective single prong of a…
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