I’ve been doing a series of videos about how to get your content into the cloud, meaning, how to take what you’re publishing on your blog and get it into the cloud of content consumption in which web users live and breathe each day

Rather than trying to create a video for each method, or even a single blog post, I thought I’d put together a lengthy list of a variety of ways. I wanted to do this partly to demonstrate the sheer magnitude of options, but also to give you a list from which you could select one, two, or even ten “doable” tasks to apply today.

1. Write great content. (It all starts here.)
2. Tell your friends and family… face-to-face.
3. Email your friends and family to introduce your blog (but don’t spam strangers).
4. Include a link to your blog in your email signature.

Read more »

For the past few days, I’ve been offering some video posts here about the cloud that surrounds content consumers today…

• Get Your Content Into the Cloud
• Infiltrating the Cloud In Which People Breathe
• Decrease the Distance by Growing Your Network

Today, I want to get a bit more specific about how to understand the cloud and begin to infiltrate it. The secret boils down to shifting your thinking. Your site doesn’t exist to consume users, it exists to feed users where they hang out.

And here’s the Youtube link to Your Site Is Just a Launching Pad Into the Cloud.

People who are active online have determined the size of the cloud in which they consume content and have a tendency not to venture outside of it. How then do you connect with them? By growing your own network and decreasing the distance of separation.

Here’s a Youtube link to Decrease the Distance by Growing Your Network

Today’s challenge is simple: reach out. Find a new blogger with whom you haven’t connected before and visit their site. Subscribe, comment, or send them an encouraging note. In my next post, I’d like to talk about optimizing your blog for getting your content into the cloud.

I wanted to clarify my thoughts from my previous post about getting your content into the cloud. I mention some technologies here that people “breathe” every day, such as their subscribed feeds, Facebook, Twitter, etc. Our goal is not only to get people to our site, but to get our content to where they are so that it can act as a magnet to draw them to an intended destination.

Here’s a Youtube.com link to the video Infiltrating the Cloud In Which People Breathe.

Thoughts? Would love to hear them. Over the next week or two, I’ll be talking about specific techniques for infiltrating the cloud.

If you are a content provider, you have to stop thinking about how to get people to arrive at your website and start asking how you can get your content integrated into the cloud in which people live their daily lives.

This is what I discuss in this video, but I’ll be breaking this idea down in future posts to talk about some of the specifics.

Here’s a link to the YouTube version of Get Your Content Into the Cloud.

Also check out my new Better Blogging Vimeo channel.