UPDATE 12/28: All is restored. But I think my opinion, below, still stands in spite of the personal cost.

UPDATE 12/27: Hold the phone! There hasn’t been much communication about this issue from Feedburner or Friendfeed, but just a couple of hours ago, Feedburner posted this update on Twitter: “As many have noticed there appears to be a reporting issue with FriendFeed subscribers. The cause is currently under investigation.” So perhaps I’m wrong! We shall see!

Overnight (Christmas, at that), the subscriber count for this blog went from over 2,000 to around 100ish. Ouch. The reason? This blog is fed to my Friendfeed stream, which was formerly counted into the Feedburner count. But no more. For me, this obviously stinks a bit, but I understand the change and even welcome it.

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I’m a news feed nut, which is what led to my launching WeBlogBetter.com to begin with. I love passing along resources and wanted a good outlet for it, so a good feed reader really provides the fuel for this site. That’s why I’m really looking forward to Parse.ly. It seems… intuitive.

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I’ve said for years that if you can’t be found in Google search results, you may not exist. (I also heard this from Phil Cooke.) I don’t mean that about people – just websites. Now I’m beginning to say the same thing about Twitter. If you’re website’s feed isn’t fed to Twitter in some way, shape, or form, you may not exist.

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