I headed out of the house to pick my wife (then girlfriend) up for church one night and took a back county road to her house. About halfway there, I was struck suddenly in the side by a deer. He jumped a fence out of nowhere and his head crushed into my fender so hard my door wouldn’t open. The impact was such that the deer didn’t survive and my car required a couple thousand dollars in repairs. That dear made a lasting impact on me, and I’m telling the story over a decade later.

I said a few posts ago that you don’t just want blog traffic, you want collisions with a promise to revisit a few important words, one of which is the word impact. It’s one of the words you should have emblazoned in your mind as the goal, the target for which you aim every time you write a post.

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I get excited when I read a good blog post. And I react, which is exactly what you want me to do if you’re the writer. That’s the point, in fact. Get me to react, respond, interact, promote… you want me to act. So you’ve endeavored to make your post actionable for that very reason.

I thought it would be helpful to you if you knew what I (a user/reader/fan) do when I read your great stuff. That way, you can do even more of what you do to make great blog posts, but even more, you can make it as easy as possible for me to do what I do when I react to your great post.

WHEN I READ YOUR AWESOME POST…
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