≡ Menu
We Blog Better

Establishing a Relationship with an Authority: The Real Goal of Guest Blogging

One of the tasks in building your reputation online is to create guest blog posts that will direct your target audience to your webpage.

If used effectively, you can increase your reputation, web traffic, leads, and sales. As an important part of services from an online reputation management agency, you must know how to use it effectively instead of just aiming for higher page ranks.

The Benefits of Guest Blogging

Writing for your own blog is blogging, writing comments in other blogs and forum sites is blog or forum commenting, while writing for a blog that another individual or company owns is guest blogging. This marketing strategy has been around for many years, but it has been valued for a more important reason these days.

Who benefits from effective guest blogging?

  • The Blogger

When the blogger gets new unique content from another expert in the field, the blog gains a lot. Variety of content is added instead of consistent contents which can be boring to read.

  • The Audience

The audience will be able to read new and exciting contents in different views and styles.

  • The Guest Blogger

Guest blogging will let you expose your business or webpage to a new set of audience. This is your chance to have more traffic in your webpage by adding direct links.

Traffic lead is not the only reason why guest blogging is applied by a reputation management agency. It is done to improve your reputation to a wider and newer range of audience of reputable blogs or websites. As authority figures in your niche or business field, these blogs have a greater number of followers where you can expose yourself and gain reputation in the long run.

The Authority in Your Niche

Establishing a relationship with an authority in your niche is in fact, the real goal of guest blogging. This is what a reputation management agency provides along with other reputation development services. Instead of creating web traffic which may change in time, having ties with reputable blogs and websites improves your reputation. Being acknowledged in the contents you made have long-lasting results compared to unstable traffic-lead posts.

There are many publishers on the web specializing in different types of niches. These authorities haven’t gained their reputation just by putting up keyword-rich contents. They see to it that the contents made are informative and relevant to their niches. Instead of focusing on keyword placement, create “quality” contents in the area of your expertise.

Dealing with Negative Comments

In guest blogging, you are sharing your knowledge in a different kind of audience. Although some would appreciate the information you provide, it’s possible to have negative comments from “trolls” and people with spiteful opinions about your content. A reputation management agency is great at controlling these comments before spreading like wildfire across different web platforms. It’s very important to know how to react to these comments to avoid hurting your reputation.

A reputation management agency usually ignores comments from obvious “trolls” on the web. These people use hateful or spiteful comments just to create traffic in their websites. Obvious “trolls” are easy to find since their websites or blogs aren’t so popular on the web. Another thing that you must know is that an authority might find your content false or offensive, which may lead to negative comment published in another web platform.

When negative comments are already hurting your reputation, you must bury these comments with even greater content in the future. This is what a reputation management agency does to manage negative comments. Keep reading blog such as Weblogbetter to learn how you can create better blog posts that will help to develop your positive reputation on the web.