Book Review: Inbound Marketing

By Brandon Cox, January 27, 2010 | 3 Comments

I’ve just finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media), and wanted to pass it along to my readers as a pretty good starting place for those new to marketing services and products on the web.

Inbound Marketing is a good primer on the basic foundation of an online presence. The phrase “inbound marketing” hits me well because I hate selling, and so do most people. If you’re like me and hardcore sales isn’t your thing, you’ll especially identify with the basic premise here – do what it takes to get found in ways that people are finding goods and services today.

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