About Jonathan


(Prolific247) has been building and managing business blogs since 2007. Building a Blog Machine is a collection of best practices and current information for corporate blogging.

If you'd like to learn more, send him an email at blogger@prolific247.com.

May
25

5 Steps to Getting More Attention than Iron Man 2

For all the great resources that show bloggers what steps to take to get more attention, very few try to tell the story from the reader’s perspective on how that process plays out. Creating content every day is beneficial for a number of reasons, but that’s of little consolation to people who are getting paid…
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May
12

You’re Not Charging Your Readers Enough

In The Experience Economy, Joseph Pine and James Gilmore argued that in an era when consumers were more sophisticated than ever before, it was no longer enough to meet their needs with commodities, goods, or services.  They argued that to compete in the modern era, you had to make their interaction with your business an…
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May
05

Online Marketer vs Creative Writer: A Tale of Two Bloggers

There’s nothing like the warm, comfortable feeling of knowing that you’ve mastered your subject matter.  Whether you’re blogging about it or presenting to a room full of people, it sure feels great to have all the answers.  But after a time, doesn’t it seem like you’re starting to cover some of the same material over…
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Apr
28

SEO and Pots of Gold at the End of The Rainbow (and why I’ve stopped chasing both)

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Apr
20

5 Reasons Readers like Numbers in a Headline

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Guest post by Jonathan of Prolific247 Blogging with Numbers Let’s get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without.  That’s been proven enough times that it should be indisputable by now.  If you’re going to write a blog on…
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