Do not enter a crowded niche. Don’t start a blog around a well-worn topic. This is common sense, right?
That’s what many people claim, and I can understand why. If you’re trying to compete with thousands of other people in the same arena, you’re going to have a much tougher battle on your hands. It will be harder to stand out, get noticed and make an impact. Most experts will tell you to pick a niche that already has some traction so you’re not breaking in entirely new territory (let someone else sweat that out) but get in the game before there are too many other people on board. Solid advice, but…
What if your true passion lies in a subject area that is highly competitive?
This is exactly what I faced earlier this year, when I decided to launch my blog which is all about entrepreneurship. How many thousands of websites are already out there, claiming to tell you everything you need to know to start a business? It’s too daunting to do the research and get an accurate figure, so I’ll just say a lot. Tons.
But here’s what I realized: no one else out there has my unique voice, and my experiences. No one else has exactly the same values or life purpose. I could not find one single book or website out there that talked about business the way I talk about it, so it seemed reasonable to start writing my own book and put up my own blog.
Starting slow and building quality content has been my focus, and I’ve been rewarded with steady increases in traffic. I believe there’s value in what I’m saying, which keeps me inspired to write more. And I know that I can read the same ideas from two different people and vastly prefer the way one person says it over the other, so it stands to reason that some people will prefer the way I’m delivering information over other blogs.
If you’re hesitating starting a blog because too many people are already doing a blog on the same subject, just ask yourself the following questions:
1. Are you in love with the topic? Will you enjoy researching it and learning new things about it daily, or at least on a weekly basis?
2. Do you feel like you have valuable insight and experience to share?
3. Do you have a clearly defined set of values, and a bigger purpose that will continually inspire you while you build the blog?
If you can answer yes to all three, what are you waiting for?
Natalie Peace is an award-winning entrepreneur who has built multi-million dollar businesses fuelled by her passions and personal values.