For small business owners, Facebook can be much more than just a social networking platform to connect with customers – it can also be a place to sell your products. There are three important ways that you can transform Facebook into a selling platform.
#1: Promote products in your Facebook status updates
One easy way to start selling on Facebook immediately is perhaps the most obvious – simply include products that you’d like to promote as part of your status updates. Obviously, you can’t promote every single product in your inventory this way, but if there is one “bestseller” that you’d like to promote as part of a new sale, why not?
The key here is to include a deep link to the product, so that customers can go immediately to the product order page. Also, you will need to have a high-quality, high-resolution image that really shows off the best features of the product in order to catch the attention of people who are seeing it in their newsfeeds.
#2: Use your Facebook cover photo as a mini-advertisement
Don’t forget about your Facebook cover photo as a way to promote your products. It’s perfectly normal for companies to switch out these photos on a regular basis, so why not use this as an opportunity to post photos of new items on sale? For example, if you are promoting your new spring/summer clothing collection, there’s no reason why you can’t swap out a cover photo of winter jackets for something more seasonal.
Even better, you might show customers or team members using, wearing or sampling your products in this image. Just don’t forget to include a direct link to the product as part of the image caption. That way, customers will know where to go to buy this product.
#3: Use a landing page app to build an online store directly on your Facebook page
There are now a variety of third-party landing page apps that make it relatively easy to build a fully-functional store right on your company’s Facebook page. Once you install these apps, there will be plenty of opportunities for customization. For example, you can change the colors, logo and layout of the store so that it resembles your website e-commerce store.
For customers, this is very helpful because it creates a seamless, fully integrated experience for them. All they see is a separate tab within your Facebook page. Once they click on this tab, the Facebook store launches, and customers can browse products and shop the same way they would outside of Facebook.
In deciding how to use Facebook to sell your products, it is important to continually test different options to see which one performs best. For example, if you are posting items in your status updates, which photos or descriptions are doing the best job of selling the products? Would adding video to the mix help even more?
When it comes to doing A/B testing, tracking metrics, figuring out the right types of promotions that actually work, and installing apps, it is always helpful to have some expert advice along the way. A social media agency can help with all the heavy lifting that goes into creating a robust, highly-effective Facebook presence.