500 million monthly active users (MAUs), 4.2 billion ‘likes’ every day, 1,000 comments per second; Instagram usage numbers are clearly mindboggling. For an internet marketer, Instagram user statistics are music to the ears. This is the new frontier in internet marketing and it is no wonder over 70.7% of brands are expected to be on Instagram by the end of 2017. Considering that 75% of users take action after viewing an Instagram post, it goes without saying that Instagram should be a priority in your marketing campaign.
Harnessing the Power of Instagram Marketing
With the advent of measuring tools for marketing tools, it is easy to quantify Instagram’s ROI. Your brand’s presence on Instagram will increase traffic, give you a competitive edge and enable you to reachyourtarget market. This platform allows for increased user engagement and builds brand trust among your followers. With increased traffic on your website, you have better chances of conversion.
Building Instagram Follower Base
According to Pew Research center, Instagram is the fastest growing social media network, having overtaken Twitter in 2014. The level of engagement you achieve through a single post on this platform is over 58X that on Facebook and over 120X more than that on Twitter. These statistics clearly indicate why you should be focusing on building your followers for Instagram.
To help you get started, below are some tips you should try:
- Optimize your Instagram profile – You should customize your profile to make it easier for users to connect with your brand. The username should be recognizable and the colors chosen should reflect your brand. The profile should be public and you should add a picture or logo associated with your brand. It is also advisable to add a few lines in your bio and make sure they are inspiring. In essence, give users a reason to follow you.
- Build a strategy – The worst mistake most brands make is starting an Instagram marketing campaign without a strategy. You must have lay down the objectives, defined your target audience, designated content creator and determined your posting schedule. Before starting off, you must know what, when, who and how often to post.
- Interlink social networks – You probably already have followers on other social media networks including Twitter, Facebook and LinkedIn. You can entice your existing followers to follow you on Instagram by posting photos and videos that are captivating. You can also invite friends from your social media networks and start creating a strong network.
- Research on the best content – Before posting any content, make sure it reflects your objectives. More importantly, make sure you are posting photos and videos that your target audience will love. Your posts should be original and refreshing.
It is important to use hashtags but not to overuse them. They are double-edged swords that when used creatively will achieve your goals. Whatever you do, make sure you engage with your followers because this is the only way of retaining them. Your posts must have a call to action (CTA) to inspire action from users. You should also run contests to gain followers and make sure you are looking out for what your followers are sharing.
Author Bio –
Maria Jones is an internet marketing consultant based in New York City. She advises brands on how to get followers for Instagram and also blogs on the same. You can find her on twitter