Many brands make the mistake of simply writing social media posts and hoping for the best. This is a big mistake. To reach a considerable amount of people, you must utilize the finest marketing tactics to drive online exposure. For this reason, we are providing some helpful advice on how to build brand engagement.
Run a Competition
Everyone likes something for nothing, which is why competitions can work so well on social media. You should offer a prize that encourages considerable engagement, such as Beyoncé or Justin Bieber tickets, a sought-after gadget or a free item from your inventory. You should also make liking, commenting and sharing an inherent part of the competition process, which will allow you to reach their friends, family and followers on social media, who will also happily enter the content and will engage with your brand.
Boost YouTube Subscribers
There are millions of channels on YouTube, which can make it difficult to increase views without an effective marketing strategy. However, you can stand out from the competition by buying YouTube subscribers for an affordable amount. This will not only boost your brand’s credibility, but it will help to raise your profile’s awareness because your videos will be watched more often and will receive more likes and comments; helping to boost your channel.
Identify the Best Time to Post
Are you not receiving much traffic on your social media profiles? The answer could be as simple as you could be posting at the wrong time. Therefore, you should aim to identify the best time to publish a post on the different social media channels, such as Twitter, Instagram, Facebook and LinkedIn. An optimal time to post is Sunday evening because most people will be sat not doing much, and therefore scrolling through their feeds.
The time will more than likely depend on your target demographic. For example, if you are a parenting website targeting mothers, it probably wouldn’t be the best idea to send a post during the morning school rush. It is essential to optimize your social media posts for maximum reach and brand engagement.
The one thing your social media posts could be missing is a handy call-to-action, such as “click here” or “buy now”. It is believed that posts can often perform better when they feature a call to action – and it can often improve the customer buying journey. Click here for phrases that can convert.
Collaborate with Other Brands
Have you thought about collaborating with a popular brand or influencer? For example, you could share each other’s posts on your social media channels – or your brand could even take over their account for the day. Social media collaborations will allow you both to benefit from each fan base, encourage brand engagement, increase your followers and drive sales.
It is important to provide your followers with a reason to want to follow your brand – so you must offer them something a little different to the other social media pages they will find online. So, don’t be scared to do something a unique, team up with other brands and to utilize the best tactics to boost your online reach.