The subject of web hosting and SEO has remained a hot topic for a considerable time. Is there a correlation between web hosting and search engine rankings? In the past, many answers have been provided. However, that does not change the fact that there lies a direct relationship between the choice of web hosting package or service provider and search engine rankings. Several web-hosting aspects affect SEO in varied ways. A closer look at the individual factors will reveal the details.
- Server Uptime
It doesn’t require a genius to decode the direct relationship between staying afloat and search engine ranking. Every single second your website is out of touch hurts your business. Most service providers guarantee up to 99.99% uptime. Whether they live up to their promise is subject to debate. For best outcome, your website should remain accessible to clients at least 99.99% of the time as recommended by SEO experts.
At times, the server uptime is dependent on the web-hosting package one opts for. If your plan offers a lower server uptime, upgrading to a better plan might be necessary in order to maximize your accessibility.
- Page Loadspeed
Every one second of page response delays costs your website 7% conversation rates. A recent research by Kissmetrics denotes this fact. It becomes even worse when the delay is 2 seconds because that will mean you lose up to 40% of customers. This has a direct influence on ROI in SEO.
The choice of web hosting service plan greatly affects a site’s loading speed. In particular, the RAM and bandwidth of the host determines the resultant load speed. Many people would opt for affordable web hosting packages with reduced bandwidth and accessible RAM. It might work well for smaller websites. However, the problem settles in when you are running a large-scale business with increased website traffic.
The choice of web service provider also affects the web load speed, which in turn influences search engine rankings. Simply changing the location of your web hosting affects the performance of your individual site. The ideology behind this is simple; there lies a direct relationship between the geolocation of your hosting server and that of users. To minimise associated effects, most web hosting service providers now have scattered networks of web servers across different geolocations all over the world. Undoubtedly, your website will be affected if your choice of web hosting service provider does not have efficient leveraging of the distributive power of content delivery networks. You can always avoid such by simply running your research before committing yourself to a given service provider.
- Improving Loadspeed
It is possible to enhance the server loadspeed of various sites by simply altering software server configurations. The most common software configurations that are easy to alter are Database and Web (HTTP) Server.
- Web HTTP Server
This server allows transfer of webpages through Hyper Text Transfer Protocol to the browser of selected devices. Most web hosting plans offer Apache Web Server or NGINX, which exhibit moderate loadspeeds. To enhance the speed of your site, you can adopt other alternatives like LiteSpeed, which guarantees almost twice the performance of Apache. For some shared hosting plans, this server is offered for free by Pickaweb.
- Database Software
Database is necessary in running some website programs and applications. Most web hosting packages come with default MySQL Database. Opting for alternatives like Percona can enhance the speed of your site by up to 40%. Even more, it guarantees greater stability in cases of heavier workloads.
This mostly affects e-commerce websites. For such sites, one successful shopping experience will lead to the other. The resultant effect will be popularity of the site and hence a boost in SEO rankings. Such a fete can never be realised when there isn’t versatile integration of various payment getaways. How secure is your e-payment getaway server? Any fault in this might hurt the integrity of your site, which will impact negatively on trust with your customers.
Your choice of web hosting service provider will have a great influence on the necessary security measures you can take to ensure increased security for the various payment modes. In particular, ensure credit card details, login credentials and purchasing histories of customers are safeguarded against possible intrusion. Notably, security on its own is a key ranking factor as revealed by Google.
- Improving Server Security
Google does not want to send traffic to a poorly maintained website with questionable security measures. That is why you should always focus on maintaining the security of your website at different levels. At the server level, you need to ensure better IP reputation through reduced level of malware, phishing, and spam. At the operating system level, it is possible to enhance security measures through improved management of accounts in order to reduce abuse of resources. Finally, security can be enhanced at the website level by ensuring better domain reputation through HTTPs and Web Application Firewall (WAF).
In addition you can take advantage of different software’s in order to keep your site from possible threats and spam content. An ideal choice is SpamExperts, which works in monitoring both the incoming and outgoing emails for the possibility of spams. The monitoring is done from the server to trace the activities of spam content. To prevent individual users from hogging the server resources, you can take advantage of CloudLinux. By cabbing such actions, the server will remain operational and stable for use by other parties. This in turn results in increased uptime and hence better IP reputation.
Stepping up SEO campaign requires you to be keen on the choice of web hosting service provider and plan. They have a direct impact on your campaign efforts. Keenly following the outlined steps above will see you through a successful web dominance race. Remember, it is never too late to make the right decision. Make up your mind today to change the destiny of your business by opting for the appropriate web hosting plan and service provider.
Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. To gain from his in-depth SEO experience, you can check out his articles at Engage the Crowd or follow him on twitter @Diwasiuk.