The days of seeing social media as a mere leisure medium is over as it has evolved into a multimillion dollars sales channel and many smart alecs are exploring this avenue by the day. To see the opportunities that exist on social media in the real light is to approach it as what someone termed as the “King of Sales Battle”.
Instagram is huge on user engagement as a result of its visual leaning and with more than 500 million users on record, it is a sales hive. The challenge for entrepreneurs has been how to utilize the existing potential and translate it to brand success. Instagram visuals provide excitement and many users get lit up by what they see.
Here is how you can generate considerable revenue on Instagram with a definitive marketing and holistic approach;
Inspire Your Customers to Take Action
It is commendable for your images to attract the attention of Instagram users but in this day of easy online payments and cashless options, nicking a sale is all-important. How then can you maximize this boon and drive your sales?
Daniel Arnold roams the street of New York to take pictures of street scenes, subway faces and people in their unconscious moments. Daniel has a followership base of over 125,000 and more than 2000 images. He posted a text one day when in dire need of money and offered print versions of pictures with more than 1,000 likes for $150 apiece. Months have passed after his initial request and after about $15,000 worth of orders in one day, he is still responding to orders and earning more from his images.
To learn from David, is to know what appeals to your Instagram followers and capitalize on it. Apart from all the reviews he has received since Gawker described him as the best photographer on Instagram, his followership has continued to mount. His consistency paid off (more than 1,000 images shared) with his exquisite pictures and knowing what to do, brought in the dollar-rain.
For your Instagram account to be a revenue channel, post inspirational images and make it easy for users to become customers. This can mean making it easy for followers to click to your product page or for transaction enablers to be present. A combination of easy payment option and delivery details will be an enabler.
Leverage on the Power of Partnership
Explore the amazing power of Instagram marketing by partnering with Instagram followers to expand your revenue generation ability. Using the example of Birchbox, a beauty enhancement outfit, this leveraging power comes to real life. They used the power of influencers to enable more people discover the uniqueness of their products by modeling new products and spotlighting giveaways.
Birchbox used lifestyle bloggers, celebrity guests and other beauty professionals to promote exquisite images that tell their personal stories. The result was a count of more than 550,000 customers and 18,000 likes with five Instagram photo posts.
Use the Power of Synergy
Instagram photographs provide real-life accounts of interest in products and consumer responses to them. People are motivated to act when they see interest shown by others and it replicates the impact of pop culture. When products or ideas begin to trend on social media, the impact can translate to huge sales if strategically explored.
Sigma Beauty is known to have utilized user-generated Instagram photos in their marketing channels by adding them to email pitches and sales website. The result was a phenomenal four times increase in the time spent by consumers on their product pages. This strategy is what marketers applaud for since it led an increase in engagement time on the product page and is likely to improve on conversions.
A valuable lesson here is to realize that utilizing cross-platforms can be a boost to your sales power. Instagram photos should not end on social media only; appending them to your sales channels makes them real-to-life and can have a phenomenal impact on potential customers who see them. A mix of images on your blogs, ads and sales pitch can drive commerce to its zenith.
Incorporate Word of Mouth Strategy
There are a number of people who are prompted to shop for what they need because they were given an insight. Reports point to the fact that 20% of women end up buying products from bloggers. This mode of influencer marketing is said to outstrip traditional advertising in results on a ratio of two to one.
Naturebox markets smart and delicious snacking but with the help of a blogger who gained more than 50,000 followers on Instagram, it earned 1,200 likes. The fortunes of the company online got a boost and became a top destination for fans of mommy blogs. So, the power of influencers can never be overemphasized. Some products have become marketing successes just by leveraging on this strategy.
What is important here is to identify influencers within your industry who have high ratings and a strong voice that sways the market. Influencers could run a Q and A on their personal blogs with wide following or even on their Instagram posts. If any of them agrees to host question and answer sessions on their Instagram page, blogs or social media network by incorporating your product, your sales could surge beyond your dreams.
Modern day marketing has moved away from the stereotyped to the dynamic and many entrepreneurs have witnessed massive sales success by utilizing the power of users-generated content and images to their advantage. This along with the power of synergy, word-of-mouth marketing as seen with bloggers, can make a difference. Beyond this, recognizing the power of people who can sway the decision of potential buyers as brand influencers is an asset that can help your sales soar.