“By 2019, it has been predicted that 80% of all internet traffic will be driven by video”
Source: Social media today
Within the last few years, animated video marketing has shown explosive growth as marketers are finding more imaginative ways to grab their audience’s attention. The ability to communicate to them using a powerful mix of images, voice, sound effects and music in a short period of time has meant that this has become a meaningful part of the strategic marketing conversion. So if you haven’t already incorporated video marketing within your strategy, then maybe now is the time to do so! Here we present 5 reasons to why you should use animated videos.
Using videos on your website is a great visual way to tell your brand’s story and values. Rather than having to read about a company’s history or having to navigate through the “About Us” section on the website, 69% of users would prefer to watch video to learn about a product or service. Users can quickly absorb this information in a matter of seconds, reflecting how video content has clearly played a key part in changing consumer expectations.
“Animated videos are a great way to explain your business in a matter of minutes or seconds, they can be designed in a number of ways to fit in with your target audience so you’re putting your brand in motion…video allows us to present complex information into something which is easily digestible. Simply having pure text and images on your website is no longer a match against an animated infographic, I suppose in a way, you can be as versatile as you want with videos and this is certainly a persuasive tool which plays a key role in educating consumers about your company”.
Incorporating videos to your website is undoubtedly the way forward and Speed certainly is one of many companies that utilises animated videos within their marketing strategy. Speed Agency updates their video quarterly through a showreel that shows the services they offer in under 3 minutes.
Reach and engagement
Videos get more reach and engagement on social media. When done well, animation creates visual interest, which draw customers to your company.
“Audiences are 10x more likely to engage with video content, embed, share, or comment more than text-only blogs or related social posts” Eric Hinson
Video marketing can do wonders to increase content engagement and click through rates due to interaction. As users have access to a mix of digital publications and social media feeds, videos provide visual content that are easily shareable in a click of a button- something which print publications can’t offer. So whether you’re wanting people to engage with your brand, animated videos are the way forward to increase your chances of exposure.
If you’re afraid that animated videos will bring no SEO benefits to your website, then think again! Online video marketing can have immediate SEO results.
“Compared to plain text pages, search results containing video show a better click-through rate, almost 41% higher”
Source: Freedman International
When Google released their Hummingbird algorithm update back in 2013, focusing on ranking the quality of the content rather than the number of keywords used. This gave way to videos and meant that if you had a high-quality video embedded on your website, then you’re more likely to be ranked higher on Google’s search results since this is viewed as a quality content.
The major search engines now give a great value to video content and since Google considers click-through rates when determining a search engine positioning. A webpage with a video usually ranks higher in comparison to a page with no video content. However, don’t forget to optimize your title and description!
Results and conversions
“74% of users who watched an explainer video to learn more about a product or service subsequently bought it”
As with the statement “a picture is worth a thousand words”, animated videos certainly live up to this statement since our brains process visuals over 60,000 times faster than text. There is no point in doing video marketing if this doesn’t bring you results. However, video can be a great conversion tool when educating consumers about your product and services which can be helpful in their decision making process.
Video marketing can give us the advantage by explaining in a few seconds to why we should purchase their products or services. This increases the length of time people stay on your page, giving your brand message longer to sink in.
Finally, unlike traditional print advertising, animated videos are measurable! There are a number of platforms where you can see figures relating to how many views there were, user engagement and the average duration a user spends watching the video. With this data, you can find ways to improve your video and user engagement to meet your marketing objectives.
Having an appropriate video marketing strategy in place can clearly benefit your business and make yourself stand out from competitors. Whatever you choose to have in your animated video, aim to make this unique, interesting and informative to the end user.