Blogging has become an attractive word and activity both for writing enthusiasts and digital marketers. If before mainstream media and company websites are considered as the information powerhouses, blogs have now started to join the rank primarily because of its diversity and personality.
Now, many people, students and professionals alike, are starting their own blogs using free or premium blogging platforms. If you want to have one yourself, finding a good topic or niche from which your future posts will bank on is a must.
Here are six considerations you should think as soon as you start finding a niche.
You must have heard some people talk about writing for your passion, and this is something I’d like to echo for those who are stuck with the decision on what particular topic to write about. What are your hobbies? What do you like doing best?
Blogging for the things you love is almost a sure way to keep you focused on it. By writing those things that personally interest you, you’ll have more inspiration to create topics, engage with your audience and read relevant resources for the topic you wish to write about next.
What do you want to achieve by blogging? Does it serve as your personal journal or would you rather go for the business side of the craft and earn serious money from it. If it’s the latter, then you need to choose topics that have already an established market.
From there, you can start crafting posts which will be beneficial to these people.
Speaking of people, you must keep in mind that they are primary considerations when looking for a topic. When it comes to boosting your blog’s traffic and eventually becoming an authority in one niche, the support of your audience is a requirement.
You cannot just demand attention. You earn it by working day in and day out on your blog and continually providing content that are relevant and useful to your niche.
You might love the idea of writing about automobiles, but how expansive is your knowledge about it? Do you even like it enough to research and learn more about its technicalities? Building a reputation in blogging is more than just about providing average content about your chosen topic.
It’s more about on providing fresh and helpful content for the people who come and read your post. If they can find same information in your post just like what they read on the other sites, then you are not offering them enough value.
What is that factor that is not found on the rest of the websites? How can you package it to a comprehensive content that your audience will understand?
You can also call them friends, but at the end of the day, these people are your direct competition for the attention of the readers. Before creating a full content calendar for your blog, consider checking out what other bloggers covering the same topic as you do are writing about.
If you run out of ideas on what to write next, reading some of their works may just be your needed push to create your own.
Lastly, get to know the authority resources who write about your topic. By authority, we mean those bloggers who have garnered thousands of followers or subscribers on their blog and social media accounts. Aside from being a good resource of topics, they also serve as a good reference and study material on how to generate more followers and comments.
There is a vast opportunity to build a good reputation in blogging but building one does not come as automatic. It demands consistency and commitment in providing content and interacting with your audience. Make a list of the potential topics you wish to write about and start trimming them down using the considerations we have on this list.
Christine de Guzman is a freelance writer for MyOptimind, a company that develops mobile apps, SEO, and web design company in the Philippines. Aside from being a freelancer, she also loves to travel out of town with family & friends and makes herself be updated with the technology.