What’s the most important part of a blog post or page? The content? The headline?
Actually, both are very important. But which part is going to show up in the search results and persuade people to click on your post or someone else’s?
Get the headline right and you’ll get more clicks on your post.
Tools for better headlines
- Headline Analyzer
This free tool will analyze your headline and give it a score out if 100 plus a letter based grade (A, B+, C etc.). You’ll also get a score based on the length of your headline and the number of characters.
I like this tool because it will tell you quickly if your headline needs some more work. But, I wouldn’t like to say that it’s 100% accurate. You’ll get an idea if your headline is the right length and suggestions how you could improve it, but I don’t think the human element should be disregarded; after all, you’re writing for people. The headline for this post got a score of 67 and B+ (I never was an A student). It could be better of course, but I was happy with the score I got for word and character count.
- 52 Headline Hacks
Jon Morrow of Boost Blog Traffic has written a guide to writing better headlines. It’s a 50+ page PDF that will actually teach you everything you need to know about the types of headlines and how to use them in your own situation.
You’ll need to sign up to Jon’s newsletter to get this free guide. It’s a steal so get yourself over there.
- Copyblogger has a copywriting 101 series that includes How to Write Headlines That Work and Writing Headlines That Get Results as downloadable PDF files. Again you’ll need to register, but it’s free to do so.
- You could also check out our post on effective headlines.
Seduce and entertain with great copy
Now that you’ve enticed with your headline, you need to keep people reading. You do that by writing great copy.
What’s great copy?
It entertains, informs, educates, empathizes, tells a story, sells, converts and keeps readers coming back for more.
Or as Corbett Barr puts it, you need to Write Epic Shit.
But how easy is it to write epic content?
For some it’s easy and appears to come naturally, others (like me) need some guidance and lots of practice. And if you think you’re not a natural writer, never let that stop you. Write something every day and don’t be afraid.
There are some great resources if you need some guidance –
- Everybody Writes – your guide to creating ridiculously good content.
- 10 Ways to Write Damn Good Copy – from the guys at Copyblogger.
- Copywriting 101 – also from Copyblogger.
- 7 Tips for Writing Copy That Sells – some very simple tips.
What’s that? You want more?
You might be thinking that you’re grammar sucks or you can’t spell. It might be too complicated?
The free Hemingway app has got you covered. It’s not actually an app, it’s a web-based tool that checks your writing for clarity, and it helps with grammar too. It will tell you if any of your sentences are too long or hard to read. It will also suggest simpler words you could use.
Your aim with Hemingway is get a score of less than 10, and the lower the better.
So far, this post has a score of 5, which means it’s easy to read.
Scrivener is a program that many bloggers swear by. I’ve never tried it because it’s aimed at longer form writing like novels, scripts and so on. But you might find it useful if you want to write an epic story or PDF report etc.
Now you have some of the best tools and resources for better writing, you just need to start writing.
But there are so many distractions to keep from writing, or at least finishing your article. That’s why you might need to use a distraction-free writing tool or app.
John Saddington has done a great job of listing some of the best apps.
After you’ve written some epic content, that last thing you want is for someone to copy it to use on their blog. One free tool for finding copies of your hard work is Copyscape.
What tools do you use for writing better articles?