Sooo many posts flying to your Inbox.
You feel swamped.
What do you do?
DELETE, DELETE, DELETE.
Such a shame when someone has taken the time to write for you.
But that’s the point.
They haven’t. Taken enough time.
Here are my 10 Ways to Make Your Readers Read Your Post, (and Not Delete It.)
1. Spend as much time as you can on the headline.
I wrote about that last time but it’s still right at the top of this list.
2. Work very hard on your opening line(s).
It’s a bit like when you’re writing or telling a story. You want to hook your reader straight away. You know how it feels when you open a novel and the first line ‘gets’ you? That’s how you want your reader to feel.
3. Be outrageous!
I don’t mean be offensive, just a bit ‘off the wall’ if that’s your style. Make an outrageous statement and then write about why it’s not true.
4. Ask an outrageous question. Then go on to answer it. Surprise your reader by changing your ‘usual’ pattern of writing.
5. Use a controversial statement from the press as the basis for a post.
Perhaps there’s an article about a hot social issue such as racism, divorce, IVF, gangs, fraud… all these could spark a topic with a gripping title and first line(s).
6. Use key ‘must read’ words
like Free, Easy, Ultimate, Secret, Simple, in your opening sentences.
When I see this – ‘The Ultimate Daily Confidence Guide’, or
’50 Easy Ways To Lift Your Spirits’, or
‘The One Secret To A Successful Blog Revealed’,
I read that post.
Take a peep at some magazines next time you’re in a store.
Which articles to you feel drawn to read?
Ask yourself ‘why’?
7. ‘Borrow’ ideas.
I keep a notebook handy and while I’m browsing the bookstore I make a note of good opening lines.
Very few ideas in this world are unique – most are offshoots or adaptations – so it’s fine to ‘borrow’. In a good way.
‘Borrow’ is good, ‘copy word for word’ isn’t.
8. Notice what the experts do.
When I come across a post with millions of comments and Tweets I stop to analyse why that is.
What is this writer doing? Any of the above? Something else?
Whatever he’s doing I try to use that technique or strategy if it’s appropriate.
9. ‘Become’ your reader.
Why has he come to your blog?
What does he want to find there?
What will ‘make his day’?
All you have to do (!) is provide what he wants.
To do this you need to get to know your reader. You need to understand where he’s coming from, what his problems, issues, worries, needs might be. No, it’s not easy but imagine he’s sitting in front of you. What might he ask you to help him with? Now write about it.
10. Be passionate.
By this I mean put your heart into your writing.
Write with huge enthusiasm and make it show through.
You’re in a privileged position. Someone needs what you can give whether it’s help, an opinion, instruction, enlightenment, or teaching. Let your reader see you know how he feels and that you want to do your best.
If you implement some of the above and avoid greyhat seo tactics, how can anyone NOT read your post?
In the comments,
- Tell us about one strategy you have used to make your reader read your post.
We can all use some help here!