SEO is a term that gets thrown around a lot.
Whether you are new to the world of search engine optimization, or need to brush up on a general understanding of the term, learning the in’s and outs of SEO can help you grow your business and attract more traffic to your site.
First off, a search engine is a term used to describe a program through which you search for information. You enter a search term and the search engine performs two distinct functions; crawling and building an index. “Crawling” refers to the search engines ability to sift through the infinite web of information available relating to your specific search term.
Once the search engine finds the pages, it is necessary for them to be able to decode the information and store it, which takes place in massive data processing facilities. These facilities are able to process extremely large amounts of data in less than a few seconds. Google is currently the worlds largest search engine.
The information that comes back to you in the form of “search results” the results you see are what the search engine has deemed relevant and/or important. This is where the importance of SEO comes in. A search engine determines a website’s relevance by determining if the words you have entered are related to the content on the site.
The importance of the results is calculated through the use of highly technical algorithms that look how “popular” a certain site is.
Creating SEO content for your site can be a tricky process. While you want to use SEO to your advantage, you don’t want to create content that is so over-stuffed with keywords that it doesn’t make sense or is too difficult to interpret.
There are different schools of thought regarding the perfect formula for search engine optimization. However, because there’s not a unified set of rules to govern SEO practices, you can choose to add the type of content you think is best for your site and your target audience. Whatever strategy you choose, there are a few things you should keep in mind.
Remember that although search engines will be scouring the web for matches to a user’s search query, a real person is the one who will be reading the information and deciding if the content can help them or not.
Make your SEO content user-friendly. Make sure that you utilize fully the ALT Tag options on your page. Use keywords in the description of images to increase your SEO content without keyword stuffing.
Creating rich content that is informative and easy to access is the best way to make sure your site is successful. The addition of user friendly SEO content can raise your site’s ranking and help you increase traffic.
Ultimately, this will allow you to grow your business and keep it visible. A clear understanding of how to enrich your site through these tactics is absolutely essential in a world where more and more people are turning to the web to get their information.
This post was supplied by Mark Stubbles, online marketer, freelance SEO and guest blogger.
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