If you have a blog and want to boost your traffic, chances are you know that social media can be a great tool to do so. But did you know that one social media platform in particular might be just the tool you need to raise your traffic rates through the roof? With Pinterest, you can promote your blog and start seeing traffic like never before. Here are a few tips to help you get started:
Design a Board for Your Blog
Try creating a board on Pinterest to be used exclusively for your blog posts. This way, people who follow you on Pinterest will be able to easily spot your blog posts and access your blog to follow that too. For the sake of consistency, use the same title for your blog board on Pinterest as the title of your blog.
Also, consider using keywords in the title of your Pinterest board so that you can raise the odds of your board appearing in search engine results. When you pin a blog post to your board, you should always be sure to include the following components: a quote or concise summary of the article, an image to represent your blog post and a link that will take viewers directly to your blog.
Develop Boards that Relate to Lifestyles
If you don’t already have boards with material relevant to your niche or industry, now’s the time to make them. Pin a variety of content, including things such as products, tips and lifestyle related images. Whole Foods does a great job of this: they have over fifty boards that focus on things like health, family, beauty tips and recipes. And their recipe boards come with links that take viewers directly to the site of their recipe blog.
Interact With Your Followers
People always say to know your audience, and that’s definitely true when it comes to blogging. Look at the boards of your followers to get an idea of what they’re interested in, and create content and pins based on those interests. You can also pose questions on Pinterest that you give answers to in your blog. Like the pins your followers feature and make comments on them. Pin frequently so that your content will show up in the feeds of your followers often.
While you should pin original, unique material as often as possible, it’s also a good idea to repin material from leaders in your industry that you think might be helpful or interesting to your followers. For instance, if you work in inbound marketing, you could pin articles and blog posts with great marketing tips. The company Etsy, for example, does an excellent job engaging with their audience on Pinterest. They feature 90 different boards and roughly 8,600 pins, and they deliver content with their users in mind, offering recipe, craft and do it yourself tips.
Allow for Accessibility
If you want people to find your pins easily, it’s important that you use effective SEO strategies. So how exactly do you do this? First, start by verifying the searchability of your pins. Check the settings of your account: in order for people to find you, your privacy settings must be set so that search engines have access to your material.
Design a Board Promoting a Contest
Contests can be an excellent way to generate traffic for your blog, and with Pinterest, you can create a board specifically for the promotion of that contest. Feature the contest directly on the website for your blog, and pin it on your Pinterest board to get the word out with a link that takes people right to your blog.
If you have a blog and you aren’t promoting it on Pinterest, you’re missing out! Start using this dynamic social media platform today and your blog will surely reap the benefits.