It’s no secret that building relationships is the cornerstone of networking.
For that reason, it’s imperative for website owners to curate such relationships with bloggers.
These types of mutually beneficial relationships serve to boost your site’s traffic and visibility, two things that every website owner seeks.
It’s not an easy task because, like all other relationships, those you share with other bloggers need to be cultivated and maintained. Below are four tips on how to do so effectively.
1. Show Their Site Some Love
This is one of the easiest ways to start up a relationship with another blogger. You could share his or her post on your own blog, or share the link with your Facebook or Twitter followers. This shows that you are so sure of the post’s quality and content that you’re willing to share it with your own group of followers.
Another simple way to show the love to fellow bloggers is to comment on their posts with compliments or discussion topics. This way, you’ll solidify yourself as a true fan of their site — would a random reader take the time to comment on a post? — and, if you leave your thoughts regularly, the blogger will be sure to remember you down the line.
2. Ask Them to Guest Blog
Imagine if a blogger you admired ask you to guest blog. Not only would you jump at the chance to share your thoughts to their readership, but you’d also build the foundations of a relationship with this person. Even if your blog isn’t as well-read as another blogger’s, it never hurts to ask for a guest post. Not many bloggers would turn down any chance, however small, for exposure.
Furthermore, it’s an opportunity to give your blog an air of authority with a post from an expert or well-known source in the field. For example, let’s say you run an architecture and construction blog. Despite being an expert in building design, your boss has asked you to compose a construction software blog. A connection such as Maxwell Systems would be able to create an expert post on the subject that would make your blog more reliable, and asking someone in your field would help you forge mutually beneficial connections.
3. Conduct an Interview
Perhaps you’d like to get to know your fellow blogger a bit better before asking for a guest post. One way to break the ice is to propose an interview that you’d, in turn, post on your blog. For one, this is beneficial to the blogger because it provides exposure to what might be a new audience. For you, it’s beneficial because the blogger would most likely share the post with his or her followers, driving traffic to your site and potentially upping your follower count. Furthermore, it’s a genuine way for you to get to know someone, and the rapport you forge during a phone, Skype or in-person interview could be grounds for a real relationship.
4. Say Thank You
Your parents were right: you should always say “thank you” when someone helps you out. Of course, you’ll do so immediately after a blogger composes a guest post or sits down for an interview. When it comes to expressing thanks, you can certainly go the extra mile by sending another e-mail, making another phone call or sending a token of your gratitude a month or two after the project has been posted.
The most important thing is to make sure that your gratitude is genuine and that you’re not reaching out for something in return. These sorts of gestures mean the most without strings attached. And, with the impression that your sincerity makes, you might just get the guest post or working relationship that you’ve been striving for.
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