I have a confession to make: my blog could be better. Every day I write a list of improvements I need to make in order to raise my blog up a level, or perhaps even two. And then work gets in the way and before I know it, my blogging checklist is being pushed off another day, and another, and another.
I’m sure most bloggers feel this way, although sometimes when I look at my list and then look at my blog, I feel quite lonely. As if I’m the only blogger in the world who doesn’t have the perfect blog.
In the spirit of the upcoming holidays, I’m going to share my list that I’ve been compiling for months. I figure if I think these factors will help improve my blog, perhaps they’ll help yours as well. Here is what I’ve been thinking about when it comes to improving my blog.
Finding a niche
It’s so important to know exactly what area your blog is going to be covering. Right now I cover writing and social media. I used to just cover social media, but I’m a writer, so I started covering writing instead. However, I would come across great social media posts I wanted to write, and realized I shouldn’t ignore them just because I thought I should be focusing on writing. After all, my business is tagged a social media writing boutique, therefore covering both topics.
However, I still grapple with this decision. Part of me wants to write about it all, and hope I help more people that way. Another part of me knows that I need to pare down, and then pare down again until I’m not just talking about writing, but talking about writing for a specific business like stationary or pet stores.
My to-do list: Decide on a niche, or decide to forget the niche all together and stop worrying about it because honestly, I already have a bit of a niche – the social media writer.
Determining a Goal
Knowing exactly what the goal of a blog is will help define it. Each blog is designed and written with a different goal in mind. Some are there to earn profits, some are only there to disseminate information, some are there as an extension of a business, some are there to position their authors as thought leaders within their industry.
For the best blogging results, it’s important to know what the end goal is and to revolve the design and content around those goals.
My to-do list: Decide on a goal as I’m in between two right now: positioning myself as a thought leader and using the blog as an extension of my business, and third, it’s important to me that when people come to my blog, what I’ve written and written about makes them want to hire me. The big decision is mainly to write with potential customers in mind or with fellow bloggers in mind.
Updating Web Copy
Copy is often underestimated, even on blogs. Having well-written, 99.9% error-free posts goes a long way toward building trust among readers.
My to-do list: They say that when you own your own business, you always come last. I am learning that lesson in spades. I have been meaning to update my web copy for ages. I am a writer after all, so it would only make sense that I would spend my time making sure my own copy is flawless. But a writer’s work is never over, and so I often have changes I want to make and never find the time to make them.
Social Media Integration
Blogging is an extension of social media, so it’s important to make it easy to share blog posts on social media applications. It’s also important to make it easy to find you — the blog writer, on social media platforms.
My to-do list: Right now I have a HUGE bar underneath each post with probably 15 different platforms to share posts too. It’s just too much. I need to take that away and only have a tweet button and a Facebook like button. I also want to add a footer with yet another way to find me on social media.
There is so much more to my to-do list, but given the length of this article, I’ll save the rest for another day.
What’s on your blogging to-do list? Do we have any of the same goals?