Affiliate marketing has been one of the most effective ways for the average blogger to make money online, and yet so many who’ve tried it out barely manage to earn much, if anything, with their own efforts.
The problem lies with how the affiliate links are framed around weak content that does a poor job of promoting the product.
Content Marketing is Affiliate Marketing’s Best Friend
The principles of content marketing dictate that people are naturally drawn towards great content, and that they will develop a strong relationship with the content provider. Quality content is then defined as information that adds plenty of value relevant to the problems of the consumers delivered in a compelling manner.
It’s not hard to make the connection from there that building quality content around your affiliate links would get more people to start clicking on them. If your visitors start seeing you as a great content provider, they will begin to trust your word and try out the products that you are endorsing. They will believe that what you’re promoting will be of good use to their lives because you’ve already proven your reliability through the valuable content you’ve shared to them.
Search Engines Love Quality Content
It also helps that search engines reward sites that have great content by improving their search engine results page rankings so that more people find out about the great content. We all know how much search engines are used to look for information online, with Google having the majority of the search engine market share at 67%. Getting your site on the first results page of Google will put you within the 91.5% of traffic from Google searches.
With good keyword research, you will even get more targeted traffic from potential customers who are already interested in buying products. Your quality content will only push those qualified leads to click on your links even more, as they will discover that you are assisting them in making an educated purchase.
Now that you have a good idea of how content can help you get more clicks on your affiliate links, you’ll need good content ideas to actually get those clicks. Here’s a few that you can try on your site:
Humans process information more easily through visual media, and video is the richest visual format there is for delivering content. Showing your visitors how to use the product you are promoting through a cleanly shot video will answer most of the common problems they will encounter with it. It also acts as proof that the product actually works just as how you are advertising it.
Another rich media content format you can try is a podcast. You can really delve into a topic at length to illuminate all its fine points, and your site’s visitors can listen to it anywhere. Interviewing the creator of the product you’re promoting is one idea that’s definitely worth pursuing. It sheds more light about the product and how it can help users. You also gain more trust when you touch upon all its issues including its flaws.
Getting an interview with the product creator means you’ve established a good working relationship with the people in charge of the affiliate program. Leverage that relationship by asking for an exclusive promotional deal with the merchant that you can offer as a bonus to your visitors when they click your affiliate link. Write a post announcing this new deal and explaining how the readers can get more benefits from it.
When you start creating content, you have to keep in mind that your visitors will start expecting more from you. You must then be able to consistently give your visitors the same level of quality content to keep their attention. Search engines also reflect that “interest” by keeping your ranking high if you update regularly.
There is also the issue of outright telling your site’s visitors that you are actively working as an affiliate marketer for the product you’re promoting. It’s better to admit it to them immediately, as honesty builds up your integrity. You might think that you’ll be alienating your visitors, but as long as you are still providing quality content along with your affiliate links, they won’t mind. In fact, they might even be more inclined to check the links out knowing you’ll get paid as a sort of tip for you giving them valuable information.
People do not just buy things without knowing what they will get out of it. You need to communicate the value of your affiliate program’s product so that they actually have a reason to click on the link and spend their money, and you can only do that through great content.