The web design field is one that many people tend to look at and think of it as a waste of money. They would rather have their family member or friend with no experience design it for free because…well, why not?
The truth is web design is an art and, like every business anywhere, requires a particular set of skills and mindset. Your business makes its first impression online and can generate more sales than you think it can.
Unfortunately, many designers do what they want when they want and ignore trends in the field. In the end, it’s what the internet wants to see. If the visitors want to see a bunch of flashing pictures, then by all means give them flashing pictures! However, the internet may not be as predictable as you may expect.
For example, how many people truly use websites to buy stuff? How fast should a website be? What should my landing page look like and what should it contain? These questions each have statistics leading to exactly what it is you should focus on in your next design!
Here are some web design statistics that may surprise you:
- In 2011, a total of $202 billion was spent in online shopping in the U.S. alone. This does not include impressions made by businesses that led to more sales, such as construction services.
- Meanwhile, 2012 global ecommerce sales topped $1 trillion for the first time.
- 47% of people expect your web page to load in 2 seconds or less. 40% of them will leave if it takes more than 3 seconds.
- It takes less than a tenth of a second for a user to form an opinion of your site.
- The average bounce rate (a bounce is when a user leaves your site soon after landing on it) is about 40%.
- 75% of users will judge your company’s professionalism and credibility based on your web design. This data includes companies with no website.
- 62% of companies that designed for mobile had increased sales.
Breaking It All Down
Website users are becoming pickier on their websites, and your landing page (most commonly your home page) is becoming increasingly more important to making your first impression. When a user lands on your site, they instantly decide if they like it or not. No scrolling and no clicking is all it takes to form an opinion.
If you believe your company’s website is not as important as people say it is, try absorbing these sales numbers and consider how many businesses lost potential customers because they couldn’t be found online. Users will judge your website and, in turn, you in less than 1/10 of a second. If they don’t like what they see, or if your website is too slow for their taste, then you lost business.
If there’s anything to take away from these web design statistics, it’s that your website needs to be fast, responsive, and user friendly because if not you’ll find yourself wasting your time and potential business.
Author Bio: Ryan Gavin is an associate of Ignition72, a Baltimore-based corporate web design agency. He writes about anything web related and is always intrigued by trends, such as web design statistics and web design trends.