Startups present a number of challenges, but social media sites like Facebook can help to make things a little easier for you.
You want to look at how you can use this site to get your startup going strong from the first day that you open your doors.
You need to understand what is important and how to effectively conduct things like marketing research so that you can have some things figured out right away, such as your target demographic, your vision, your mission and how you will develop your brand.
Personalize Your Startup’s Facebook Fan Page
Your customers need to know that you are unique and different from other similar startups out in the market and personalizing your page is an easy way to do this. Your profile should be filled out completely so that people can learn more about who you are, your picture should represent your startup and your Timeline cover should be fun and something that appeals to people and makes them think of your brand when they see it.
You want to personalize your page in a way that gives people the information that they need in a condensed and appealing way, according to Tech Crunch. Take a look at other startup pages on Facebook and see how they have things structured to get some ideas, but be sure to never mimic another startup’s page.
Facebook is Not the Only Marketing Strategy
This is important to note because some startups make the mistake of using social media for all aspects of their marketing and then they wonder why they are not getting the numbers that they want and need. You need to use Facebook, but this is only one piece of the puzzle.
For example, you need to learn how to conduct email campaigns and how to market on the local level as well. Facebook can certainly expand your brand and your brand recognition, but it should be used as part of a marketing strategy and not as the whole plan.
Start Small and Do Not Spread Yourself Too Thin
It is easy to get caught up in social media and end up with way too many things going on. You want to start with a basic Facebook fan page and work on this for a while until it has completely fleshed out and able to tell people all of the basics about your startup. From here and once you start to gain fans and start to get recognized, you can do things like start groups and create event invitations.
It is important to go slow and work your way toward utilizing all of the features that this site has to offer to avoid burnout and becoming completely overwhelmed. Plus, if you are unable to keep up, this can lead to customers getting upset and thinking that you are unable to run things efficiently.
I am George Matthew, I am a social media marketing specialist with a keen interest in posting about Facebook. I work at 123Covers – The provider of facebook covers.