In fact, through analytics there are so many tools at your disposal that it can be difficult deciding what to track and what information is most important.
To help you out, we’re going to reveal what you should be tracking on the platform, and how you can use the data you collect.
Heed Your Audience
Thanks to Google Analytics you can see the percentage of visitors based on how many times they visited your site. This gives you a pretty good idea of how many readers are sticking around to read more content, and how many are just stopping by once.
You can also see your audience engagement rate, which tells you how long each visitor is spending on your site on average.
Both sources of information allow you to get a grasp on how your site performs overall in regards to traffic and engaging content. Are your readers sticking around for more, and if they do, are they spending a considerable amount of time on your site?
Both of these tools can be found under “audience > behavior” in the analytics dashboard.
More Visitor Stats
While the tools mentioned above will certainly give you plenty of insight about your audience, there are other stats you should definitely pay attention to.
The first allows you to see the average amount of pages each visitor is checking out on your site. It’s true that some blogs may only have a few pages, but the internal page rate matters. If you’re hosting ads you’ll want to know the best pages for placement, or if they’ll get views when placed on minor pages. You can combine this information with the average time spent on the site to find out how much of your content visitors are actually viewing.
Bounce rate is also very important, and it can be viewed from the analytics dashboard as well. A bounce is when someone visits your site, looks at one page and then never goes anywhere else. It’s considered a bounce because the visit itself adds to your traffic, but the viewer doesn’t engage with anything- certainly not any of your ads. One of the best ways to increase long-term traffic is to convert your bounce viewers into steady readers, and that can only be done by offering engaging content.
You can also track audience demographics through analytics. This reveals information about the age, gender and interests of your audience. You can use this to optimize your content if you have a particular age or gender demographic you’d like to capture.
For example, Clarity Way is a blog dedicated to raising awareness about substance abuse. They could use the demographic information to tailor their content to a younger or older audience. Better yet, if they find visitation from a particular age demographic is lacking, they could provide additional content for said audience. That last part is important for a blog that focuses on substance abuse because they need an effective response from people of all ages. After all, that’s how you spread awareness.
Manage Your Subscribers
Another valuable way to use analytics is to measure your total email subscription rate. This provides even more insight as to how interesting your site is. It stands to reason that anyone who likes your content will subscribe to get more.
You can do this through analytics by filtering subscribers to a unique page, like a thank you page after they have confirmed their subscription, and tracking it. In fact, using a similar method you can track almost anything with the analytics platform.
View Stats by Channel
If you go into the “traffic > all sources” section of the analytics dashboard you can see engagement stats and various traffic information separated into channels. At first glance, this may seem like useless data, but it could actually have a big impact on your website.
This information is very important for blogs or sites that have multiple focus points. A great example of such a site would be an all-inclusive gaming blog that has separate channels for each console. By viewing this information broken down, you can see which channels are more popular and which offer the best support in terms of audience. This also allows you to better gauge which channels will offer the best return for your ads.
This List Is By No Means Complete
This list is nowhere near comprehensive, as every business has a separate set of goals. What analytic tools do you use to track stats from your own site? Are there any sources you like to track to get a more in-depth data collection?