Instagram’s popularity is only on the rise since it came out for Android phones and many businesses are taking advantage of this fact by marketing their brands through it.
This social network makes it easy to post pictures from a smart phone onto the internet and the Instagram platform instantaneously. It is also easy to post from Instagram to other social media sites like Facebook and Twitter at the same time.
This multi tasking function is just one of the reasons it has become so popular with the public and with businesses alike.
The following are four methods that your business can use to market products on Instagram:
Best Picture Contest
One of the best ways to market your products and to get your followers on Instagram involved is to get them engaged with you in some way. You can do this by holding a contest that asks your followers to take photos while using your products in interesting, unusual or funny ways. They can then post them and tag your company’s Instagram site and you get free advertising. Offer a discount or a free product or service for the winner of the contest. Just make sure that you do pay up when you choose a winner and have them post a photo of the prize when they receive it.
Start a Photo of the Day Challenge
Photo of the day challenges are very popular on many different social media sites right now so why not bring it to Instagram. You can use any topic you want for your daily photos or you can use some examples that have already been done before by searching online. The main thing to remember is that you want your followers to engage with you and to somehow show off your brand. This is about free advertising so you want to take full advantage of it.
Link Your Social Media Accounts
You may have read this tip in other places and that’s because it is very important to social media marketing today. You have to have a presence on more than one social media site so why not link them all together so you only have to post your photos once. This is a huge time saver for you if you do your social media posts or for your employee who has been given this task.
You need to get personal with your followers by showing them what you do behind the scenes. Even small business owners can offer great photos of their home office and don’t forget to include pictures of the kids and spouse if you want. Pets are always popular so if you have a dog or a cat that sits with you while you work, include them too. Unless you want to purchase more followers, this is a great way to earn them on your own.
There are many ways you can market your business on Instagram and these are just a few of the top ways. Get creative and find you own way to make a splash on this social media network!
This post was written by Daniel Green. He has been using Instagram since it first became available to the public and is considered an expert user.