Until the appearance of Google Analytics, many bloggers thought the only way to get inside and useful information about their blog and blog readers was through AdWords. Of course, Google’s primordial tool into the online searching was good until a certain point.
But since the online content is developing at a high speed daily, Google’s AdWords could not keep the pace anymore. Obviously, a higher performance tool took its place, and thus was invented Google Analytics.
Of course, there are plenty of Google Analytics alternatives or similar analytic programs, but none of them has currently reached the success and impact of the one implemented by the California-based Internet mogul, Google. You may ask yourself why? The reason is quite simple: Google Analytics basically enclose all the tools a blogger could use in order to optimize his or her account and posts.
There are plenty of useful tools with which you could instantly get the number of unique readers, how many of them came back, or what would your readers like to see in your future posts. But for all of you who are not yet comfortable with using Google Analytics, here are the basic steps you ought to follow:
Step 1: Set Up a Google Analytics Account
The primordial and most important step is, obviously, to set up a personal Google Analytics account. Because it is a different Google tool, your personal Google address will not suffice. However, make sure you provide accurate information if you want to receive future relevant statistics for your blog or online business. Make sure you fill in all the boxes and that you check the Site Search Information option.
Editing your Google Analytics account should not take you more than 5-10 minutes. You will be asked to write and set as “Default” your profile name. Moreover, to make sure you receive relevant information about your geographic readers, select your specific country and the time zone. The setting about your default page will help you get rid of redundancy when it comes to searches in the system. After all, nobody wants to see 100 engine results depicting the same page, but with slight name changes.
Another important part of your account settling is the “Site Search”. This Google Analytics specialized tools will provide you with crucial information regarding your readers, where they are from, or how many of them are returning to your blog constantly. By learning more about your readers’ dynamics you could improve your site content and attract new international readers. Moreover, by simply turning on this option, you will not require the help of Google search necessarily. This way, your personal page will work with whatever searching options you are comfortable with.
Step 2: Learn Something About The Basic Google Analytics Filters
One of the filters which will turn out to be your best friends in your online trip is, without a doubt, to exclude the traffic coming from one IP address. In this case, the IP address we are referring to is your own. Although the filter sounds pretty easy to use, you may need to exclude all IP addresses coming from the same location, not just a single IP address. This way, your personal visits or your sister’s visits to your personal blog will not count as different blog viewers. Thus, you could get a more realistic insight about how many viewers actually enjoy your posts.
Step 3: Make Sure You Follow The Results Constantly
One of the biggest mistakes Google Analytics newbies make is that, once they settle the account’s preferences and basic filters, they forget about them. In order to really get in touch with your audience and what they like is to constantly see reports. With just a click, Google Analytics can depict you all sorts of charts and graphics, telling you how you can improve your content for your readers, so why not make use of it?
This post was written by Jane, a SEO consultant who offers freelance seo service to local business in her area. She has got vast experience using google analytics and knows the in and out of Google Analytics. This has helped her write this resourceful article.