The only way a video posted on YouTube can go viral is through gaining hundreds of thousands, even millions of views. Viral basically means that something is being viewed all over the world by a great many and wide variety of people. It is shared on social media sites and has made an impact on those who watch it. Some viral videos even end up on the local or nationwide news because their subject matter is relevant, offers food for thought, is cute or very funny.
So how can you make your videos go viral? Well, first you need to understand that there is no guarantee no matter what formula you follow. But there are some things you can do to give your videos a better chance at going viral.
Here are four ways to get enough YouTube video views to be considered viral:
Make a Great Video –
This sounds so obvious but it is amazing how many people take shaky or poor quality video and expect it to be popular. You need to have a good camera, top of the line smart phone cameras are good, though a true digital video camera is better. There should also be good lighting. You can purchase spot lamps very cheaply. The microphone you use needs to be close to you and if you can afford it, pick up one that goes on the shirt collar.
Personality Matters –
If you don’t have a personality suited for video then you may want to enlist the help of a friend who does. It is so vital that your video be engaging so the viewers want to continue watching and then share your video. Be upbeat and put some of your personality into it. Don’t think of it like you’re talking to a camera but to a good friend over a cup of coffee or a beer.
Have a Friend Work the Camera –
One of the most daunting things about creating a video is the aspect of talking to a machine. It can make you feel out of place and you’ll make mistakes that you wouldn’t if you were having a conversation. If you find that no matter what you do, you just can’t relax in front of the camera; have a friend hold it for you. This allows you to have a live person to interact with.
Be Unique –
While just about every niche has been flooded with videos, there is always something that hasn’t been done. Do things you own way. Add your own flavor to the video and you’ll find more and more people are searching your videos out. Most viewers are not looking for the humdrum videos but something that makes your stand out from the rest.
If you want to get more views and have your YouTube videos go viral, then you need to take the right steps to make it happen. While some people may circumvent these tactics and they’d rather buy more YouTube views, most want to get to the top with solid subscribers.