When you write content for a blog, you have to make sure that the content is unique and useful for your readers. Search engines reward high-quality content with higher ranking and better placement in search engine results. If your content is not good enough, it will eventually be buried in the search results page, as the search engine places better quality content above it.
Use Attractive and Representative Heading Titles
The first part of the content that your blog visitor sees is the header. It is also the first part that the search engine checks when it begins to index your blog. When you choose the content title, it should represent the topic discussed in the content. Additionally, the title should compel the user to click on your blog and read through the content. A good title has to contain the most important keywords that you focus on in your article or post.
Write for Your Reader
Most blog owners seeking better SEO positions make the terrible mistake of losing sight of their target, and, in turn, their readers interest. When they lose their readers, they subsequently slip in the rankings and lose blog traffic. It is important to target your readers with topics that interest them and to use professional, high-quality content. Your topics should include the keywords that you expect the user to use to find your content from search engines.
Drive Readers to Interact
When you build your blog and add content, you have to consider the interaction with your readers, which is known as the call-for-action process. In this process, you try to add functions that help users interact with the blog and the team behind it, such as providing a comments section, options for contacting you, and poll questions. You can drive readers to interact with your blog by asking them to share their experience with products and opinions about topics. This relationship builds a strong connection between your visitors and the blog, helping you get more exposure in your blog’s market.
Use a Personal Voice When Possible
With some types of websites, such as blogs and personal sites, readers seek a personal experience with an expert and would like to hear the expert’s opinions about specific topics. For example, you can visit an expert SEO blog to learn about his or her experience with special problems or tips to improve your blog indexing. A personal voice can help get the reader’s attention because it represents friendly advice for someone in a similar position as the reader.