Even if you’re primarily online to conduct business, you have probably watched a YouTube video sometime in the past few years. These videos are sent viral, spread around to many sites, and even broadcast on mainstream news channels at times. People have built entire celebrity or music careers based on YouTube videos.
The power of YouTube for the individual user is obvious, but it’s just as useful for marketing business both large and small.
Here are some of the benefits of marketing on YouTube.
1. Adding videos to your site will increase the website quality.
Would you prefer to browse a very simple site with only text, or a site that includes a few types of media such as text, images, and videos? Most internet users now would prefer the latter. One factor determining whether your website will be perceived as a serious and high-quality source to be trusted is whether it incorporates various types of media, and whether it does it well.
2. Videos provide a search engine rankings boost.
Some website owners have conducted tests and have found that websites that include videos tend to be ranked better. This may be because it takes more effort to create and embed videos in a website, meaning you’re less likely to be a spammer or scammer.
3. Better chance of attracting viral attention.
Most of the viral content that attracts our attention is in image or video form. There’s a reason we don’t often talk about viral articles or show them on news broadcasts. Videos allow you to communicate with your readers and establish a more personal connection than a text article in most cases. A clever, well-made video can attract a great deal of attention quickly.
4. YouTube saves company bandwidth.
Before the days of embedding YouTube videos, it was an expensive option because you would need to use up your own bandwidth in order to display videos. Embedding YouTube videos saves bandwidth and also reduces the hassle of finding plugins and players, dealing with programming obstacles, and making sure the video displays for every user.
5. You can use SEO and branding options on your account.
You can take advantage of options on your own account to help brand your channel, select the video you want to be displayed, and make your profile stand out from the default. This is a great idea, as it means you’ll attract far more attention and will look professional to the casual browser who comes to see what you’re all about.
6. Direct, targeted traffic straight to your site.
By producing great videos and including your site link in the video description or even embedded into the video, you open up the possibility of a flood of direct, targeted traffic. If people like who you are and what you say, they are already warm prospects when they visit your business website.
There are many reasons it’s smart to use YouTube videos for marketing your videos. Make sure you take full advantage of the profile branding options on your account and promote your website without the hype of yesteryear’s advertisements, and you’ll attract traffic and SEO juice to your business site!
David Kendall contributed this guest post on behalf of WhoIsHostingThis.com. David is a freelance technology writer who enjoys writing for various online publications.