American entrepreneur Walt Disney once said, “The difference in winning and losing is most often not quitting.”
That’s very true! And if your current marketing methods are not working, then instead of giving up perhaps it is time to just change tactics.
One new tactic companies are using to gain a wider audience online is podcasting. Podcasts are digital media files that are made available to an audience via either live streaming or downloading from a host website, such as Spreaker.
Spreaker is a company that offers its users the ability to publish podcasts using a basic web browser and built-in computer microphone.
It also offers a smartphone app that allows users to stream live podcasts from anywhere that they have a WiFi connection.
Why People Aren’t Podcasting
The main reason why people aren’t podcasting is because they do not know what they are, much less how to use them. Meanwhile other people are just not tech-savvy.
Products and services that have a need for the customers to be educated before they buy are perfect examples for opportunities to market with podcasts. Here are some of the primary benefits of podcasting:
- VALIDATE YOUR EXPERTISE – Creating a podcast allows you to establish yourself as an expert in your field. People consider experts to be trustworthy, and are more likely to invest in products and services from people they trust.
- NICHE DEMOGRAPHICS – If your business targets a niche demographic, from young professionals to retirees, then podcasting is the perfect way to reach them.
- SHARE WHAT YOU LOVE – When you love what you do, it shows. And when you talk about what you love, people will hear it in your voice.
- EDUCATE CONSUMERS – Podcasts are a great way to educate your audience, both about the products and services you offer as well as specific situations in which your consumers can use them.
My Podcasting A-HA moment
My podcasting A-HA moment occurred while randomly clicking through podcasts on Spreaker. I found an episode of Coffee Talk with James Martell, a respected internet entrepreneur, where he interviewed a gentleman by the name of Don Landwirth.
I immediately felt a common thread when Don said he started off with blogging. Then he confirmed something I already suspected – it takes a lot of time to write and edit a blog! About the same time that Don’s blog started to tail off, he began working for Spreaker.
Don had the idea to use podcasts to achieve better results than he had with blogging. As a way to give back after achieving his own success, Don began doing a free weekly show called The Free COO where he shares the benefit of his years of knowledge with his listeners.
Finding expert guests was easy. Don began hitting up his Rolodex for successful people and was delighted to learn that most people he asks actually get pretty excited to go on the radio, even internet radio! For more than a year now Don has had a different guest every week.
Problems with Early Podcasts
James Martell also reminisced about the very first podcast for his own internet radio show, The Affiliate Buzz, which was recorded in a Maui hotel room in December, 2002. The biggest challenge at that time was uploading for varying bandwidths.
For example, James recounted that he had to offer a version for dial-up, a version for downloading, and a version for high speed internet. The clunky, technologically challenging process is the main reason people seemed turned off from the idea of podcasting back then.
And who could blame them? The bandwidth wasn’t there. The technology for the audio equipment like microphones was not nearly as advanced as what is available today, so the audio wasn’t as clean.
Perhaps worst of all was the fact that hardly anyone listened to the podcasts. So it was like doing all that work with very little return on the investment of publishing a podcast online.
Today’s Podcasting Made Easy
Perhaps the easiest way to podcast is by setting up a Spreaker account. Even if you don’t have a website, the user-friendly console lets you use special effects and music to enhance your podcasts. You can pre-record your podcasts or allow listeners to tune in for a live show.
Because you can sync your Spreaker account with your Facebook, YouTube, and other social media networks, every time you publish a podcast or go live, everyone following you on those networks receives an alert.
If you are looking for a new way to market your business, why not try podcasting? It’s not only easy and fun, but podcasting is also free if you sign up for a free Spreaker account.
There are so many ways that podcasts benefit businesses today, regardless of their size or whether they sell products or promote services. With more and more people using the internet every day, where podcasts are concerned the sky truly is the limit.
About the author:
Freelancer Rick Mercado has found his own online success as both a writer and an online marketer. he writes articles on a variety of topics and provided information on how to create a website, how to podcast and many other affiliate marketing related questions.
Despite working from home, or his town’s local coffee house, he is an avid outdoorsman at heart. Whenever possible he trades in his laptop for a pair of hiking boots or a kayak. While Rick grew up around fishing boats, his dream is to someday take to the skies by piloting a helicopter.