Creating an effective, conversion-centered mobile website is both an art and science. It’s important to realize that launching a mobile website/application for your business is only the first step. To be successful, you need to ensure that your potential customers can find your website easily and fulfill their intentions in a fast and hassle-free manner.
The underlying idea behind mobile SEO is based on what sets mobile browsing apart from desktop search. While mobile browsing is fast and more often than not is done with doing something else, desktop and tablet reading is done at home and thereby is slow and deliberate. Based on this difference, experts recommend making mobile websites as easy-to-use and conversion-centered as possible.
1. Get the Most Out of It
Mobile devices offer a wealth of unique capabilities allowing you to serve your visitors better. These include:
- Click-to-call. It’s one of the most popular mobile-only features. It allows visitors to make phone calls with a single touch – no need to enter long phone numbers. It’s simple, but very effective.
- QR code scanner. This mobile innovation enables users to reach your site faster obviating the need for a user to type a web address.
- Mobile coupons. Many retailers supplement printed coupons with mobile copies delivered by SMS. These coupons can be redeemed in-store. This helps build credit and get more traffic to your mobile site (provided the coupons contain tap-friendly links).
2. Use the Right Type of Mobile Site
Because it’s difficult if not impossible to estimate which type of mobile configuration is most beneficial for SEO, experts recommend focusing on marketing goals when choosing between Responsive Web Design, mobile applications and dedicated mobile sites. The pros and cons of each have been discussed earlier.
3. Make It Fast
According to the new speed guidelines for smartphone websites announced by Google (August 2013), the ‘key content’ of the page should be delivered in 1 second or less. You won’t believe it, but it takes as many as seven seconds for the average mobile page to load. Nothing makes people leave faster than slow websites. So, make your best to improve its speed. You may use Google’s Page Speed Insights tool.
If you have a website, but it’s not optimized for mobile viewing, you can make it mobile in mere minutes. The web is full of programs converting desktop websites into excellent mobile sites without affecting original pages. So, if that’s the case, read my DudaMobile review – it details how one can get a customizable, personalized mobile website without writing a line of code.
No Website? No Problem
If you don’t have a website but consider creating one, you may want to check out web publishing platforms with included mobile optimization. For newbies and aspiring webmasters I would highly recommend uCoz website builder – they’ve added a bunch of free responsive templates recently. Unlike other site makers allowing users to build pages using predetermined blocks only (images, text objects, social media widgets etc.), uCoz gives full access to your site’s code, so you’re free to change it at lib.
If you’re a professional designer, you may want to try Webydo. Its Mobile Editor is very impressive: you can choose between different layouts, unique mobile features, specifically ‘click-to-call’, ‘online scheduling’, ‘address’ and more.