Google’s keyword tool was a central part of any webmaster or marketer’s arsenal until its demise a couple of months ago.
The tool was an integral part in successful marketing strategies and still is. It’s all fine developing quality content – however if you don’t have keywords that people are searching for in there it won’t matter. The current version, no known as Google AdWords Planner is a lot less functional and offers a lot fewer options than the original and therefore less control.
However, there are some intuitive alternatives that utilise their own data and information to provide a good replacement option for the Google tool. We’ve compiled a list of free and paid for options and you can see them below.
Free Keyword Research Tools
This tool makes good use of the Google Suggest tool and also uses a number of other suggest services, as well as offers keyword ideas. It also works with other media and provides vertical results for them too.
The great thing about Wordtracker is how easy it is to use, as it shows you the sorts of things people are searching for and also offers numerous keyword phrases as well as the competition levels for the keywords you’re considering
Keyword Eye is a tool that really simplifies the keyword research and is very visual, which a lot of people will find quite useful. Keyword eye shrinks the keyword in accordance with the AdWords competition. It allows you to search for 10 keywords for free a day and offers 100 results delivered in a report. It also is renowned for the amount of data it delivers on competitors.
One of the reasons WordStream has come to the fore and is very popular with marketers is the fact it customizes searches by niche. In addition, it offers factors such as negative keywords and grouping. There is a limit of 100 keywords with the free version in the results, though there is also a paid for option that delivers thousands.
Paid Keyword Research Tools
The most well-known search tool and set of SEO tools on the market is MOZ. The tool will garner ten rankings for a keyword and then provides a ranking difficulty score for that word. It’s possible to view the search data for the keyword and also see the SERP results for each term and also shows you the best area of attack for rankings and pushing out competitors.
If you’re looking for your competitor’s keywords – both natural and paid – then this is a great paid tool. Searches can be performed by domain or also by specific keywords and it’s easy to see the trends and figures across both Google and Bing – we quite like using it for our SEO campaigns for small businesses.
This will look at the keywords commonly utilised by those searching for you and will also offer related keywords as well as keywords that are commonly misspelt. It also takes seasonal issues and trends into account too – which can be very important in some industries.
These keyword research tools offers generally the same thing and some may find them to be more intuitive than Google’s own. Most of the paid options provide free trials, while the free options are free to try, meaning you can decide what best suits you and works for your business.
Cormac has written a number of articles on SEO and is a lover of social media. He enjoys sports and football and the great outdoors.
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