Backlinks are important because it keeps your website alive. It increases your rankings on search engines primarily on Google and increases your visibility in the World Wide Web. Links in high-authority websites, in particular, provide promotion for you and pull your rankings and credibility up.
But are you backlinking the right way? Here’s a list of the 7 kinds of backlinks you should have in your site:
1. Co-existing with other links
Your link shouldn’t be the only one present in the content. It will look advertorial or promotional if you place only one link in the body of a text. If you really are promoting a product or your own website (provided that it’s related to the content), make sure that there are other links sprawled in the article.
These links should also be relevant to content which will help readers understand the topic better. Environmental links make promotions less obvious and it also gives the content credibility by connecting to authoritative websites.
2. Embedded in an anchor text
The anchor text should contain the appropriate keyword from the landing page but shouldn’t be an exact match. To avoid exact matches, substitute the keyword with a synonym so that it will appear more natural. Make your anchor text longer since it gives a more specific result than short phrases. For example:If your link is about ‘global warming’, you can optimize it by using long-tail keywords such as “the effects of global warming in the northern hemisphere”.
3. Different landing pages
There’s nothing more promotional than using the same website as landing page. Even if it’s not intentional, using the same website for different anchor texts seems like you are favoring a website’s products or services. If you must link to a single website on different occasions, alternately use different pages.
4. Links to related websites
If you are submitting your content to other websites, make sure that your topic is relevant to the site’s niche. Their interest should be the priority, and if you create content specifically for those group of people, there’s a higher chance of getting clicks.
The landing page should be related, if not similar, to the website where your links are. It appears spammy if the website is a hub for social media articles but the link points to a food blog. If you want your website to be known in a specific industry, only place links on good neighborhood sites.
5. Relevant to the content
You may have heard this many times already but it is still true: The links should be relevant to the content. Penguin penalizes links that have no relation to the content and the anchor text. Google detects whether you are placing links as reference for increased knowledge in a specific topic or if you are just building links for your own benefit.
Even if your link is relevant to the topic, it shouldn’t appear as if you are hard-selling. The landing page should contribute knowledge to an idea mentioned in the paragraph.One good tip is to leave them curious to make them click on the link for more information.
6. Placed in strategic locations
Structure is important in SEO. If possible, the contextual link should appear on the left-most side of a paragraph. We read from left to right, thus naturally focusing on the first few words on a line. It has a stronger possibility of getting clicked since it’s the first thing they see while reading.
Contextual links should also appear on the first few paragraphs of a text. ‘Spiders’ crawl websites from top to bottom, so if your link is placed on the upper part of a website, it will be screened first. Google send crawlers to look for data on webpages that they can send back to their servers.
Links appearing on the upper half is not only for crawling purposes but also for indexing. Google files webpages under different categories to make it easier for search.
7. Link to internal pages
Making your homepage the landing page is, again, too promotional and can be deceiving. If you are talking about a specific topic on a post, it is better to link to an exact page in your website which talks about the same topic. If you lead readers to a specific page, you are giving them the right information instead of letting them wander around your homepage, not knowing what to do or where to click.
You can still gain traffic by linking to your other pages. Try linking to your popular posts since these are most likely the ones people like reading and using as resource. This way, your website can get more visits by taking them on a tour through different web pages and content.