7 Kinds of Backlinks Your Website Needs

LinkedBacklinks are important because it keeps your website alive. It increases your rankings on search engines primarily on Google and increases your visibility in the World Wide Web. Links in high-authority websites, in particular, provide promotion for you and pull your rankings and credibility up.

But are you backlinking the right way? Here’s a list of the 7 kinds of backlinks you should have in your site:

 1.     Co-existing with other links

Your link shouldn’t be the only one present in the content. It will look advertorial or promotional if you place only one link in the body of a text. If you really are promoting a product or your own website (provided that it’s related to the content), make sure that there are other links sprawled in the article.

These links should also be relevant to content which will help readers understand the topic better. Environmental links make promotions less obvious and it also gives the content credibility by connecting to authoritative websites.

 2.     Embedded in an anchor text

The anchor text should contain the appropriate keyword from the landing page but shouldn’t be an exact match. To avoid exact matches, substitute the keyword with a synonym so that it will appear more natural. Make your anchor text longer since it gives a more specific result than short phrases. For example:If your link is about ‘global warming’, you can optimize it by using long-tail keywords such as “the effects of global warming in the northern hemisphere”.

3.     Different landing pages

There’s nothing more promotional than using the same website as landing page. Even if it’s not intentional, using the same website for different anchor texts seems like you are favoring a website’s products or services. If you must link to a single website on different occasions, alternately use different pages.

 4.     Links to related websites

If you are submitting your content to other websites, make sure that your topic is relevant to the site’s niche. Their interest should be the priority, and if you create content specifically for those group of people, there’s a higher chance of getting clicks.

The landing page should be related, if not similar, to the website where your links are. It appears spammy if the website is a hub for social media articles but the link points to a food blog. If you want your website to be known in a specific industry, only place links on good neighborhood sites.

 5.     Relevant to the content

You may have heard this many times already but it is still true: The links should be relevant to the content. Penguin penalizes links that have no relation to the content and the anchor text. Google detects whether you are placing links as reference for increased knowledge in a specific topic or if you are just building links for your own benefit.

Even if your link is relevant to the topic, it shouldn’t appear as if you are hard-selling. The landing page should contribute knowledge to an idea mentioned in the paragraph.One good tip is to leave them curious to make them click on the link for more information.

6.     Placed in strategic locations

Structure is important in SEO. If possible, the contextual link should appear on the left-most side of a paragraph. We read from left to right, thus naturally focusing on the first few words on a line. It has a stronger possibility of getting clicked since it’s the first thing they see while reading.

Contextual links should also appear on the first few paragraphs of a text. ‘Spiders’ crawl websites from top to bottom, so if your link is placed on the upper part of a website, it will be screened first. Google send crawlers to look for data on webpages that they can send back to their servers.

Links appearing on the upper half is not only for crawling purposes but also for indexing. Google files webpages under different categories to make it easier for search.

 7.     Link to internal pages

Making your homepage the landing page is, again, too promotional and can be deceiving. If you are talking about a specific topic on a post, it is better to link to an exact page in your website which talks about the same topic. If you lead readers to a specific page, you are giving them the right information instead of letting them wander around your homepage, not knowing what to do or where to click.

You can still gain traffic by linking to your other pages. Try linking to your popular posts since these are most likely the ones people like reading and using as resource. This way, your website can get more visits by taking them on a tour through different web pages and content.

About Jack Rivera

Jack Rivera is a writer and a marketing consultant for Xight Interactive.

An Inbound marketing company based in the philippines.

A proud father to two sons, He also loves playing Chess and Magic: The Gathering.


  1. hi Jack ,
    Must needed post,i was in search of backlink stagey .Thank you for sharing!

  2. Jack Rivera says:

    Thanks Sameer, I’m glad my article helped you in some way. keep posted for more articles soon. :)

  3. I fully agree with your list and these are the only kind of backlinks that we should probably be looking for. This is a bit hard, but right road to success. Thanks for sharing this.

  4. Hi Jack,

    Great Information at this time.

    Apart from external link building concept.. we can also focus on internal link building.. Like connecting other deep inner pages to main pages.. which helps to get tracked by search engines easily.

  5. Hey Jack
    Very well written write up….As 2014 is just up their so these tips will surely gonna make impact on the strategy of SEOs and they will get lot of benefit by this article…back links are always a necessary part for an impactful SEO

    So the content mentioned here is quite important one to consider and evaluate….

    Thanks for sharing

    Keep Posting !!!

    20 days to Christmas !!!!!! cheerss !!!

  6. Linking to internal pages, this is what many bloggers not giving enough priority. All bloggers are setting links to root url only, not at least single link to internal pages.

  7. I\’m learning. Slowly but surely. I find number 2 – the embedding in anchor text the easiest because you speak as you would naturally and then add a hyperlink. That’s very simple!

  8. Thanks for the information Jack. Sometimes not taking care of these link building tactics may lead you towards unnatural link building which in turn will lead you to Google’s penalty. So we must take care of these things before giving backlinks to other websites. Google is not as dumb as we may think some time, you can’t escape from Google’s Bot by implementing such a stupid strategy. Great tutorial mate, keep sharing.

  9. hi Jack ,

    i need more exploration on the topic ” Link to internal pages”. What it means like if my website is abc.com and pages are page1,page2,page3 then we should link our site with abc.com/page1,abc.com/page2 etc or anything else please specify.

  10. thanks, i can learn a lot from this and also building safe backlinks its also important

  11. Akash Agarwal says:

    Back links is the most powerful way to influence search engines to redirect a lot of traffic to your site. Yes, all 7 kinds of back links are needed for a website. Great post! Thanks for sharing.

  12. Hi Jack

    I think the last point about internal linking is massively important but is probably the one technique you see used the least.

    Its a great way to pass the Page Rank around your site.

  13. Backlink always makes your blog more strong and popular. And this post really helps us to make different types of backlink. nice post

  14. Great tips you got here Jack, they are very informative, I will start. Putting them to use.

  15. Jack Rivera says:

    Sorry for the late reply guys, I have been a bit busy writing new articles. Just keep posted on my 2 new articles here. :P

  16. Hi Jack,

    Thank you for sharing these informative tips, actually I’m just beginner, I will try hard on it, I hope you can provide more useful tips in the future :)

  17. Hi Jack…!!!
    Indeed a great information here about backlinks. Now I get to know what I was mission in my link buiding strategy.
    Thanks for the nice write up about backlinks

  18. Thanks for your article, To get more page rank back link is a necessary one. This article helped me a lot to get many backlinks. Thanks again

  19. I was not aware of the Link Building Stretagy, which you have mentioned here. I would like to promote my site by getting the quality backlinks, and it is only possible if i keep in mind this tutorial.

  20. with the latest Google updates it seems that exact anchor keyword text is one of the main issues tackled by Google – its now very dangerous and risky to use exact name anchor text so your tips are spot on by using long tail keyword variations.

  21. hiii jack
    nice post Apart from external link building concept.. we can also focus on internal link building.. Like connecting other deep inner pages to main pages.. which helps to get tracked by search engines easily.will share it and follow to thnx mate (y)

  22. Great article. The title was eye catching so it caught my eye. Yes we should try to build link naturally but I am a bit confused about anchor text. you said they should be long but most of sites only allow 3 words as anchor text. what should we do in that case?

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