The Top Blogging Trends For 2014

As SEO becomes more refined and more strategy-based, it’s becoming harder and harder to get away with the practices that were current a couple of years ago.This post will break blogging trends down into six categories to help you ensure that your New Year’s blogging resolutions will get you more traffic and better authorial ranking.

Content

In the old days, a two hundred word blog post sufficed. Today it’s three hundred. In the future, it will continue to rise. The most authoritative articles on Google’s first page are usually at least a thousand words, sometimes even two thousand or more. Part of Google’s algorithm checks for depth and quality, which is more apparent in longer articles. Expect this focus on length to become the new standard.

Authorship

While depth and quality are crucial, they are only part of a complete authorship strategy. Diversity in your content is another way to show your skill as a blogger; the best online authors cover multiple diverse topics. Guests posts are a great way to diversify and offer value to a broader audience. Then, when Google registers you as the author of multiple posts across the web, your authorship will increase.

Social

Google places more importance on Google+ than any other factor in their search algorithms. That’s why it’s crucial for every blogger to register for Google+ in order to enhance their authorship. This represents a tendency toward increased importance on social media in search engine rankings. The big three are Google+, Facebook and Twitter, but LinkedIn, Instagram, and Pinterest are important too. Post frequency and number of social media shares indicate content quality.

Backlinks

In essence, social sharing is a great way to build authoritative backlinks to your site, and in 2014, backlinks need to be more authoritative than ever before. When it comes to a comprehensive backlink strategy, old-fashioned microsites are coming under closer inspection. If you do create satellite sites, make sure to represent a neutral position—link to your competitors to show that you are on the same level as them. Generally, today’s backlinks are more about quality than quantity.

Videos and Photos

In addition to high-quality written content, videos and pictures are crucial. Vine’s success shows that short video is easy to disseminate and attractive to users. Images are a great way to add extra meta-data to your post when you add alt text and descriptions.

Mobile

If you haven’t optimized your blog for mobile you’re ignoring a crucial aspect of your SEO. More than half of the American population has a smartphone, and tablet use is dramatically on the rise. In addition, slow load times are another important factor in SEO rankings. To achieve greater authorship, make sure that your site—mobile included—loads quickly and works correctly. If you’re not sure how to do this yourself, you may want to hire a web development company to help you.

Blogging trends for 2014 are sure to continue in this vein in years to come. For those bloggers out there looking to improve their SEO, it’s necessary to have a complete online strategy and to start now, before you’re unable to catch up.

About Daniel Ryan Adler

Daniel Ryan Adler was born on a hot summer night in Brooklyn. After living in Portland, Ore. he returned to New York and today works at Tradical 360.

Comments

  1. Hey Deniel should we make backlinks for our newly made blog or not ? and how much backlink can i make per day.
    by the way thanks for sharing a great info

  2. Hi Daniel ,
    You are right these all are going to affect in 2014. keep sharing..

  3. Zeib, I would make use of site agglomerators such as StumbleUpon, Delicious, Reddit and the new professional version, Sharebloc for backlinks instead of directories. In the future, backlinks will be driven by content, which is why these sites are good places to post and interact. If you’re doing more than ten backlinks per week per site, I’d say it looks spammy. Ultimately, backlinks will be all about quality, but I think we have about a year before that goes into effect. Keep this in mind when posting. Good luck!

  4. @Daniel Thanks for the great post and the extra tips. I’ll definitely try out Shareblock for backlinks since Google is trying to cut down on them. I’ve tried getting some backlinks from the big directories like DMOZ but they never approve me. Authorship is so important now. I suggest to everyone to grow a G+ presence above FB and Twitter at the moment.

    • Thanks Jason! I agree completely, I think that one of the best ways to get quality backlinks is to guest post. Not only does that help your authorship, but most sites will usually allow you a backlink or two in your bio section. Ultimately it comes down to creating good content and linking to other authoritative sites. Take for example, this post I wrote about bottled water. It has plenty of outbound links to competitors and larger, content-heavy sites.

  5. Great post on the upcoming trends, Daniel! I know Google prefers longer content, but it just seems shorter (500-800 range) is what I prefer (reading and writing). Look at Seth Godin, maybe 100-150 words per post. Probably not the best example as he is a marketing genius.

    Adding video to my blog posts is on my “2014 to do list”, but plan to keep them quick and short. Mobile is not an option, it’s an absolute must and it amazes me how many small business owners do not have a mobile optimized site.

    • Thanks Adam! I know what you mean about shorter content, it’s definitely more accessible. Whenever I write a longer piece, I make sure to break it up with lots of h2 tags to allow people who want to skim it to find what interests them.

      It’s true about mobile being so crucial. At my SEO company we only work with responsive design, but sometimes there are still kinks when moving between desktop, tablets and phones.

  6. Therefore it is impossible to talk about the universality of certain media. I can name more than ten (subjective, but practical at this time) advantages (rather, the features ) of newspaper print media in relation to the electronic media. But this universality newspaper print media will not increase. Newspaper – print and electronic – media has a field (site) unequal business activities. For each field are similar (but individually their) seed. In every field \”grows\” its fruit, its information. This fruit can grow fat or thin, helpful or harmful, good or bad, healthy or sick. It depends on the seed, and the owner of the field. Consumer \”fruit\” determines its value, based on their \”taste.\” One can not say \”OP\” until they are hatched. Media – a single integrated body of information ( space). We have different bodies (tasks and territories) : Internet , newspaper media , TV, smartphones, tablets , laptops . Media not should be missing bodies. To each of our body stay strong and healthy. Thanks – Prachi

  7. Hello Denial really great to read your thoughts. Yes content is always the kind but only good content is not enought to promotion and backlinks are equally important and we should not forget those things

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