One familiar scenario among bloggers, especially the ones who are just starting and whose minds are brimming with ideas, is their eagerness to write and publish one post after another in heartless abandon. But after some time, for one reason or another, bloggers hit a dry spell and suddenly find themselves with barely anything to write about. While this isn’t always a problem for bloggers who only run sites for recreation, it can be detrimental to those who write and blog for a living.
This is a common problem for many affiliate marketers—the one where they miss out on other angles they can discuss on their blogs and thus fail to update regularly. When posting of updates become less frequent, you’re risking losing the audience you worked so hard to get. And when the number of your readers begins to dwindle, the exposure of the businesses or brands you’re promoting on your blog can also decline. Ultimately, when the traffic you drive to the site of the merchants you’re affiliated with falls, it directly affects your income.
If, from the last time you checked, you’re generating a healthy influx of visitors to your merchants’ virtual doorstep and now you’ve discovered that you’re losing touch with your audience, here are some things you can do to win them back, and hopefully make them stay wired for good.
1. Reestablish your target audience.
One of the possible reasons why you lost (some of) your audience in the first place is that the content you’re publishing is directed to a lot of people, who, in turn, do not know which articles are really for them. Fix this by going back to the drawing table and redefining who you really need to write for. This of course depends on the niche of the merchants you’re working with, so you’ll have to find a way to include in your list every relevant share of the audience possible. For instance, if you’re writing about affiliate marketing, make sure that you’ve got affiliates, merchants, networks, and customers covered. You can also expand your range by offering materials for varying levels (e.g. beginner, intermediate, advanced) of every audience category.
2. Rethink your website.
All right, this may seem a little too broad but if there is anything that makes up for a good start of getting the attention of your readers back, it is your website. Before you get intimidated, you have to realize that you can still narrow this step down to several categories such as technical, content, and design.
If, in the past, you were able to get away with not employing serious SEO on your site, it’s time to turn over a new leaf. Brush up on how organic search engine optimization can boost your affiliate marketing pursuits. But if you’ve been using enough SEO, perhaps it’s time to perform an audit and see what works and what doesn’t.
As for your content, review all the posts you posted and see what needs to be updated with another article and fresh data. You should also identify low-quality content and if you can’t improve them, delete them. Just remember to replace them with something that the Internet will deem invaluable.
Web design, on the other hand, can be a little tough to reconcile with SEO since not all beautifully-crafted websites are easy to optimize. It’s fine if you’d rather run a site that leans more on user experience, but you still need to ensure that your site looks good enough for readers to stay engaged.
3. Retarget and remarket.
Retargeting is a marketing scheme that allows you to track the cookies of your visitors’ browser so that when they leave your page without carrying out any actions (e.g. sign up or buy), you can track which sites they go to and arrange for you ads to be posted there. As a result, the users will be reminded of the products you’re promoting and possibly affect their behavior into finally making a purchase.
Remarketing happens when your audience successfully bites into your offer. You job is to send them emails for the purpose of reestablishing a connection between the both of you. While these methods tend to be a little evasive, it is advantageous when it comes to targeted advertising, brand awareness, and cost-efficiency.
4. Reformat your schedule.
For you to maximize your affiliate marketing job, you need to commit to a schedule of writing and posting that works not just for your but also for your audience. While there is no one-size-fits-all system that you can simply mimic, you can still set a timetable you can stick to. One idea would be planning an editorial calendar for the upcoming month (or months if you wish) and list down all the ideas and types of content you need to create. By committing to a regular schedule of publishing, your readers will have something consistent to look forward to and thereby stay tuned for what you’ll post in the future.
5. Accept guest articles.
Another option you can go for to amplify your content pool is by accepting guest articles from fellow bloggers. Not only will this serve their link building pursuits, it can also generate healthy traffic to your site. Keep in mind, however, that the ones you should accept are content pieces that actually add value not just to your site but to the Internet as a whole.
When other writers reach out to you, be clear on what it is that you’d like to be posted on your site and don’t forget to check their work before posting. Be mindful of the information they included especially if the article is rich in data, and pay attention to other details like grammar and syntax.
6. Remember social media.
You’d probably agree that as far as the digital age is concerned, social media is a force to be reckoned with. So aside from filling up your website with relevant and quality content, establish an active presence in different social networking sites. These days, you can’t underestimate how much traffic social media can drive to your website. Plus, it makes sharing easier.
Winning back lost audience is not an easy task, because they will definitely look for something more than what they’ve seen on your site in the past. It’s also going to take time, but if you vow to perform consistently and make your website a mine of important and creative material, you’ll be able to reengage the readers who were once your avid followers.