First, you need to set up the event. Second, market the event. Third, arrange the guest speaker schedules. Fourth, create dynamic content during the show. Fifth,follow up after the show commences. At its heart, Google Hangouts require the same type of smart video marketing skills that you would use for other type of online and offline video campaigns.
Quick note before we get started. This blog post is about setting up a Google Plus Hangout on Air, not just a Google Hangout. The difference, which is key for small business owners, is that Google Plus Hangouts on Air stream the hangout live to your YouTube channel. There it can become a video on your channel like any other video you create.
While both forms of Hangouts run on the same platform, I strongly encourage any business that wants to market their Hangout to use the On Air version. So there is no confusion, when referencing hangouts below, we are discussing the On Air type of Hangouts.
Five Smart Video Marketing Steps for Google Plus Hangout on Air
Step 1: Set up the event two weeks in advance. A Smart Video Marketing strategy means you need to give your audience enough time to note down the event in their calendar, but not too much time so that they might forget about your event. Also, this will give you enough time to market the event across social media, email, and other internet marketing channels.
Use Google+ Communities to locate targeted groups of prospects for your business. Some Google+ Communities, like Hangouts on Air (12,000 members) exist solely to help connect Hangout owners with those interested in attending various hangouts.
Finally, do not negate community forums. For MeetWP, which is a monthly Hangout On Air that I co-sponsor, we post the event to the WordPress Forums for additional traffic to the event. Also, using Meetups we connect with MeetUp owners to help cross promote our events.
Step 2: Make sure you verify ahead of time with the speakers and hosts of the show that they are set for the Google+ Hangout on Air. Since Hangouts are relatively new, many of the speakers you bring on will not understand the format. Make sure that you let them know they need a webcam and a microphone. Also, let them know that they need to be on the show 30 minutes before it starts.
Step 3: Have content that inspires people to watch your Hangout. Great, you marketed your show. Now, make sure the content is amazing. When you verify with your speakers that they are ready, also review what they are going to talk about for the Hangout. Prepare questions in advance, based on your conversations.
You do not need to put on a dog and pony show, but you do need to make sure the content is useful to your viewers. Make sure they can walk away with tremendous value from the conversation. Are there any extras you can provide the audience with that will help them gain more from your show? The more value you create, the more people will talk about your Google Plus Hangouts.
Step 4: Get on your Hangout on Air 30 minutes before show time. Make sure anyone on camera is there at least 20 minutes prior to show time. Because you will be streaming to a YouTube channel, you want to make sure everything works. Also, for MeetWP we use the embed code that Google provides to embed the show on our website. This way, we can give people the same link for each event.
Step 5: Follow up after the hangout with the video and any other relevant information. Since everything will be recorded, make sure that you send out updates on social media and to your email list with the link to the video. You will always have people who are not able to make the live show. Give them the opportunity to listen to the recording, so they too can benefit from your information (and hard work).
Use Smart Video Marketing Ideas To Run A Successful Google Hangout on Air
Running a Google Hangout on Air is not hard to do once you understand the basics of how to set up a show. Just use smart video marketing techniques to promote the show.