You have an opportunity to really expand your presence while helping them at the same time.
Popular blogs became that way because they share what readers are looking for. If they have invited you to be a part of that process, it’s because they see potential in your writing.
The more you write for them and see replies and comments from their readers, the more you will learn to apply to your own site and material. The broad network of connections they already have though is putting your work in front of hundreds of other people, if not thousands.
1. Write for the Audience
Clearly, each blog has its own perspective and you need to respect and use that in your guest posts. Present interesting, unique angles within that range, but still speak directly to their audience.
The blog owner will see this as a profitable relationship and you’ll learn to write from various angles as well. It also teaches you to think outside your own typical viewing box, especially if your site is not in the same category of topics.
2. Be Yourself – Share Your Personality
If the blog owner wanted a post that sounded like they wrote it, they would write it. When they work with you, they are asking you to share a piece of yourself as well.
Let your fun, quirky personality come through in your writing because it makes the piece more believable. It’s also easier for you to write because you’re not trying to be someone you’re not.
Your guests posts on these sites will be scheduled according to what they are currently focusing on, so don’t worry about the timing. All you need to do is write about the requested topic in an honest, refreshing and educational way.
The beauty of a blog post is that it’s completely conversational. College professors are not required, as the point is to have a relaxed form of interaction with the reader.
3. Be Brave – Offer Up Suggestions
If you think of a topic that would really benefit the blog, then suggest it to the owner. There is no reason not to share your thoughts and you shouldn’t worry about the reply.
It will show them that you’re thinking of their blog’s main objectives, and they will see that as a positive benefit. When you suggest topics, you’re also more likely to write about them well, and they will recognize this.
This creative side of you can be especially beneficial if they start recommending your guest posts to other blogs. The best way to expand your online presence is to have it marketed by other people.
These referrals are very helpful because you didn’t instigate them and they are completely unrequested. They are free as well, which means you’re not paying for advertising.
Popular Blogs Only Grow
You know the best benefit of writing for a popular blog? It’s popularity continues to grow because of its popularity. People want to check it out just because so many people are talking about it.
When your name shows up on guest posts, they see you as a part of that success, and this increases your credibility immediately. If they proceed on to your site, you now have a certain level of respect in their eyes before they even arrive.
Make sure you only submit your best work for these guest posts, so your online reputation will continue to improve. At the same time, you are helping their reader base grow and they don’t have to write every single post.
Relationships like this are worth seeking out and worth treating well, for both parties. Please share your thoughts below and let us know what you think!