What exactly is the new Myspace? What’s different about it? Why the sudden comeback? Is it good for companies?
Don’t worry, we’re here to answer all of these questions, plus many more that you may not have even come up with yet.
First off, the new Myspace is the result of rebranding efforts spearheaded by A-list celeb, Justin Timberlake. Timberlake purchased 50% of company back in 2011 in a joint venture with Specific Media Group, who owns the other 50%. The deal came at a hefty price, and the purchase of Myspace cost them a whopping $35 million dollars. So it comes as no surprise that they wanted to make sure it was a worthwhile investment.
The only problem was that Myspace had long been forgotten by millions of former users who were now gung-ho over Facebook, the reigning king of social media. The success of Facebook was (and still is) blatantly obvious to anyone who doesn’t live under a rock.
Even if you don’t have a personal account, you still know exactly what Facebook is, and you know very well that it is the go-to site for nearly every aspect of online social interaction. Facebook does have some serious competition with other social media platforms like Twitter, Google+, Pinterest, etc., and now they can add the new Myspace to the list.
The new Myspace was rebranded as a social entertainment site, meaning that the overall goal is to bring users together by focusing on four key elements: 1) music, 2) art, 3) culture, and 4) lifestyle. If you think about it, these can apply to pretty much every aspect of life, which makes the new Myspace an ideal platform for all social media enthusiasts to share content and connect with others.
The most obvious difference between the new Myspace and the old one is its visual appeal. The old site was outdated, and the pages were so cluttered that you got a headache just by attempting to scroll through your friends’ customized profile layouts. Luckily, we can say goodbye to clutter because the new Myspace is refreshingly clean and simple.
The user interface features a horizontal scroll, which means that the pages move left to right rather than up and down. It’s a little strange at first, since you don’t find a horizontal page navigation on any of the other major social media sites, but once you get the hang of it, it’s actually pretty neat.
Bye Bye Friend Requests
Another aspect of the old Myspace that you can kiss goodbye is the friend request. Yep, Myspace has followed in the footsteps of Twitter in this area, and friends are now called connections, which is essentially the Myspace version of “followers.”
This means that you can connect with (follow) any page without having to send a request, regardless of whether the page belongs to a musician, a company, an individual, etc. Other users can also connect with your page without a request, which means you need to keep an eye on your list of followers just to avoid the creeps that inevitably lurk on all social media sites.
What’s The Verdict?
All in all, the new Myspace is just that—it’s new. It’s been completely redone and the site is unlike that of any of its industry competitors. Timberlake and Specific Media teamed up to provide users with a brand new social media experience, and it’s safe to say that they’ve fully achieved that goal.
Are YOU on the new Myspace? If so, what’s your favorite feature on the site? Let us know in the comments!
About the author:
Amber Redmond is a blogger from San Francisco, CA. She specializes in writing about the newest trends in social media.