The New Myspace—Explained

myspaceYou may have heard the news about Myspace and its unexpected comeback, which got a lot of people talking—and asking questions.

What exactly is the new Myspace? What’s different about it? Why the sudden comeback? Is it good for companies?

Don’t worry, we’re here to answer all of these questions, plus many more that you may not have even come up with yet.

First off, the new Myspace is the result of rebranding efforts spearheaded by A-list celeb, Justin Timberlake. Timberlake purchased 50% of company back in 2011 in a joint venture with Specific Media Group, who owns the other 50%. The deal came at a hefty price, and the purchase of Myspace cost them a whopping $35 million dollars. So it comes as no surprise that they wanted to make sure it was a worthwhile investment.

The only problem was that Myspace had long been forgotten by millions of former users who were now gung-ho over Facebook, the reigning king of social media. The success of Facebook was (and still is) blatantly obvious to anyone who doesn’t live under a rock.

Even if you don’t have a personal account, you still know exactly what Facebook is, and you know very well that it is the go-to site for nearly every aspect of online social interaction. Facebook does have some serious competition with other social media platforms like Twitter, Google+, Pinterest, etc., and now they can add the new Myspace to the list.

Social Entertainment

The new Myspace was rebranded as a social entertainment site, meaning that the overall goal is to bring users together by focusing on four key elements: 1) music, 2) art, 3) culture, and 4) lifestyle. If you think about it, these can apply to pretty much every aspect of life, which makes the new Myspace an ideal platform for all social media enthusiasts to share content and connect with others.

The most obvious difference between the new Myspace and the old one is its visual appeal. The old site was outdated, and the pages were so cluttered that you got a headache just by attempting to scroll through your friends’ customized profile layouts. Luckily, we can say goodbye to clutter because the new Myspace is refreshingly clean and simple.

The user interface features a horizontal scroll, which means that the pages move left to right rather than up and down. It’s a little strange at first, since you don’t find a horizontal page navigation on any of the other major social media sites, but once you get the hang of it, it’s actually pretty neat.

Bye Bye Friend Requests

Another aspect of the old Myspace that you can kiss goodbye is the friend request. Yep, Myspace has followed in the footsteps of Twitter in this area, and friends are now called connections, which is essentially the Myspace version of “followers.”

This means that you can connect with (follow) any page without having to send a request, regardless of whether the page belongs to a musician, a company, an individual, etc. Other users can also connect with your page without a request, which means you need to keep an eye on your list of followers just to avoid the creeps that inevitably lurk on all social media sites.

What’s The Verdict?

All in all, the new Myspace is just that—it’s new. It’s been completely redone and the site is unlike that of any of its industry competitors. Timberlake and Specific Media teamed up to provide users with a brand new social media experience, and it’s safe to say that they’ve fully achieved that goal.

Are YOU on the new Myspace? If so, what’s your favorite feature on the site? Let us know in the comments!

About the author:

Amber Redmond is a blogger from San Francisco, CA. She specializes in writing about the newest trends in social media.

Comments

  1. Its really very nice… thanks for sharing this information.. i was not aware of this news…

  2. Hi Amber,

    I don’t have use MySpace but certainly heard about it. If I’m not wrong before Facebook, everyone spends their time on MySpace and Orkut. But after Facebook, these 2 sites have seen huge negative impact on their users. I guess MySpace is trying hard to maintain its position in the market.

  3. hey nice post
    well this was something about which I was completely not aware…so it was a nice experience to go through your post and get to know about all these stuff over my space…now surely gonna check my space for more other updates too…

    Thanks for sharing

    Keep Posting

    ZENELIA !!!

  4. Wow !
    The new MySpace features sound interesting . I would check the out and start using them . The new updated myspace may be the game changer for the struggling social media site . Thanks for making us aware of this update .

    -Pramod

  5. I have been using this new layout from last couple of weeks. I found out it bit interesting, as it is clutter free and looks like more than a new-generation thing.

  6. Hey,
    Its really interesting. I Have accounts in other social media but not yet in my-space. After reading this article i am going to engage my-space too. The connection in twitter like here is awesome. Then what about “#” Tags?

    Regards,
    Olivier

  7. The “new MySpace”? I barely knew how to maximize the old MySpace and now there’s a new one! Well I guess if Justin TImberlake thought it was worth an investment I better go back and see how I can revamp my page. I mean my space! :)

  8. Hello Amber,
    You know, i once had a myspace account but after time, i stopped using them because they were of no value. I would really like to see how the new design is, so i will be going there after clicking the send button.
    Thanks for the update… do have a nice week ahead :)

  9. Hi Amber,

    Myspace faced the similar fate of Yahoo in the past. It failed to adopt and slowly users started to migrate to Facebook and eventually it faced inevitable death. Now, lets see how the new version springs up.

  10. Well I didn’t use the old myspace, so I don’t use the new one. I found it pretty annoying in the first place, I wouldn’t mind to try it, but I’m not convinced yet

  11. Good to know the new Myspace. I had used Myspace 3 years back fro few days but I didn’t like that much. Hope new one must be better than before. Thanks for explaining.

Speak Your Mind

*

RSS and Marketing Services