It has never been more clear that the future of business is on mobile devices. Other countries already use mobile devices in many flexible ways to shop, pay for goods, and advertise, and now that the USA and Europe are on board, mobile SEO is taking off.
Businesses need to be accessible on a mobile device – particularly offline businesses, but even online ones since many people do business on the go. They might search for your business name, open an email from you, or look to see what service provider they’re going to hire for a job when they get home.
You need to make sure your website both looks good and functions well on a mobile device like a phone or tablet. If you don’t, your competitors with better-designed websites will get this business. Here are some tips on do-it-yourself mobile SEO.
Design it for all devices.
If you try to transcode a page to a specific device, you’ll quickly be overwhelmed. There are so many device manufacturers, models, and operating systems that you need to have many separate versions if you want to support mobile devices. Instead, start from scratch with design elements that work for all devices. Otherwise, you will be stripping content and making it harder to use the site on certain devices. Different mobile devices have different ranks when it comes to searching for pages.
Make sure you’re sufficiently local.
Do you have an offline or physical presence? Make sure you are local enough! Mobile SEO is all about people who are out and on the go, and they may be about to drive to your store or office. One Google survey found that 76 percent of mobile users searched for a business address or hours of operation. You should have good local SEO in place from the very beginning, and make sure your mobile site makes information about the hours of operation and location sufficiently easy to find.
Emails should be mobile-friendly.
People often don’t open their emails on their home computers anymore. About 40 percent of the emails you’re sending out will likely be opened on a mobile device. This means you should format your emails in a way that is friendly to mobile devices. Your links should be properly working, and they should point to pages that will be automatically reformatted for a mobile device. Make sure your links are tested and maintained properly so they redirect to the mobile version immediately and cleanly.
Think about mobile search engines whenever you make changes to your mobile SEO. The ranking algorithms still aren’t clear, but if your website is formatted cleanly and natively for mobile devices of all types, you’re more likely to get a boost in your rankings.
If your business isn’t yet mobile-friendly, you’re lagging behind the times. It’s hard work to make your website mobile-friendly, but it’s important whether your business is totally physical with a minimal online presence, completely digital, or some mix of the two. People are out and about with their mobile phones and they want to be able to access your business site and find out more about you without waiting to get home.