Joelle Wyser-Pratte’s Approach to Social Media for NonProfits

Social Media appsI’ve followed nonprofit organizations on social networks and usually what tends to happen is that I don’t see any posts for months and then suddenly around Christmas or during their active campaigns, I tend to get bombarded with messages.  Donating money is usually the focus of those messages and while, I like helping as much as I can, I don’t like being hounded every day until the season is over.

So, I end up un-following or unsubscribing and then I wonder… how many other people are doing the same thing?  And what kind of impact is that having on the nonprofit’s fundraising efforts?

I think that it would make a big difference if instead of being MIA for most of the year and then broadcasting like crazy for a short period of time, it would be better if they did a few things differently.

Joelle Wyser-Pratte is taking a different approach

Joelle Wyser-Pratte has begun using social media for nonprofit fund-raising and raising social awareness about her nonprofit organization that was created to help foster change through education.  These strategies can be applied to increase awareness for any nonprofit organization.

Here are some strategies that can be used:

Create Content that Highlights the Need

Joelle Wyser-Pratte gets the word out about what her foundation is doing to educate girls via social networks by creating videos and other content that doesn’t just immediately ask for donations.  Instead, the content shares information about the problem that the organization is trying to solve.  It starts by highlighting the need first and then invites the viewer to help.

Keep People Updated – Especially about Success Stories

People want to know how their donations are being put to use.  They want to feel that what they’ve given has made a difference.  Joelle Wyser-Pratte has assisted with a range of education needs around the globe from girls’ education to aids clinics for children to transportation to school in Nicaragua. She uses social media to show the world that their donations are making it possible for girls, HIV positive or other disadvantaged children to gain access to an education that is otherwise not readily available because of health, social assumptions or financial hardship.

When people read the stories of these children that have been helped, they’ll want to continue sending aid.  In addition to using Facebook and Twitter for updates, create a blog and use it to post more in-depth updates.

Teach Followers How they Can Help Spread the Word

Aside from donating money, there are other valuable ways followers can help.  Teaching them how to spread the word about the organization, especially during a campaign, could bring in new donators and ultimately help raise more funds.  This works more effectively if followers share the stories that highlight the need rather than simply asking their network for money.

Don’t assume followers already know how to do this.  When you share stories with followers, ask them directly to share the stories with their network and then make it easy for them by ensuring Tweet buttons and Facebook Like buttons are easily accessible.

These are a few strategies that can help nonprofit organizations use social media more effectively.  I’m sure there more helpful tips these organizations can use, so please share them in the comments section.

About Kiesha Easley

This is my blog - where I love to encourage bloggers. My hope is that you'll leave this blog with more than you came with; you'll learn something new or will at least be engaged and entertained.
In addition to teaching others how to blog, I'm also a college instructor who teaches students how to write for mass media.
I've guest posted on Problogger, DIYThemes and many others. I'm also the author of Highly Favored, a blog devoted to Christian inspiration & encouragement. Please follow me on twitter @weblogbetter or on Facebook.


  1. I find that collaborating with for-profit players is the best bet for non-profits to gain visibility, Social media can take them so far. What I’m saying here is that they should identify companies with business interests operating in a somewhat relevant sector and tie-up for receiving donations – such as 2 cents for every purchase on the checkout.

  2. Yep, tru careing about people needs is seen, and real help is always transparent – good advice will make more people happy!

  3. every time i visit WBB, i am up to new something new every time. Most of the online media approached only to profits and that surely cannot be done without social media influence.

  4. I like the fact that you write about the “problem” about “People want to know how their donations are being put to use”. That is probably one of the biggest issues when asking people to donate. They almost never telle you how they are going to spend the money. If that could be made more clear, it would help a lot.

  5. This is something that nonprofit social media teams really need to learn. They always try to convince users for donations but forgets their excessive try can damage the image of a brand.

    Lately, I am into running a nonprofit online project to help poor children around my country. I discussed the idea with many gurus, and market experts before climbing in the market. Every other advised me to come up with something that really highlights the need of users, and less distract the user.

  6. In this context , if we keep updating people/create post with success stories of people , we can surely attract more people to read our content .As there are many people who simply search the internet for success stories .Anyways, thanks for sharing this information with us .


  7. Nonprofits need to be using social media tools more than
    anyone, so this is much needed inspiration. There are millions of
    good people anxious to help that often aren’t seen by those begging
    for help.

  8. It is a new world and now even non-profit are on the social media. People want more and more information and companies and non-profit needs to keep up with this.

  9. yup Keisha, posting success stories and regularly updating your website is a very beneficial way to improve your website’s traffic. It really works for me also.
    thanks for sharing this .

  10. That’s something new for me… have not heard earlier about this… interesting and helpful…
    thanks for sharing…

  11. Yes content is still king even for non profit organizations, I myself have not followed any of the small ones but the larger ones keep you well informed with the doings and activities. I want to create a non profit myself but I don’t know how to raise funds so im still researching that.

  12. This is definitely a good way to start off with your non-profit blogging. Success stories does help and hence it can work as a great motivator for others. The ways on how to spread is a good way but this very way has been spammed by many and hence there needs to be some of the way which can earn the trust of the people.

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