Paid Vs. Organic Traffic

Organic traffic is like a gift that keeps on giving, you can continue to target the keywords you want and when it works there aren’t a whole lot of downsides to it. So why are paid traffic sources still so popular amongst business owners small and large?

Prep Time

Organic traffic usually requires that you redesign, or at least perform monthly audits on your website. Google’s algorithms change 500-600 times per year, with major changes rolling out monthly that help the engine better identify sites that a user is searching for. That means that you need resources dedicated to making adjustments to your site, expanding your content and actively pursuing new relationships. It’s not something you just set and forget, especially in competitive niches.

Not to say that paid traffic makes things simpler, but there are fewer obstacles to getting traffic so you can focus more on your messaging. Paid traffic does require careful keyword research to discover low-cost niches to pursue, and extensive testing to perfect your campaigns. Even when campaigns are consistently performing at high levels, you must still establish a system to check them regularly to see if they meet or exceed their campaign spending limits.

Management

Many companies are beginning to opt for a broader approach that encompasses both of these strategies. For a small budget, companies like SEOInc.com can maximize the ROI of a PPC campaign while you focus on the SEO you are familiar with. PPC management also takes the load off of your plate and gives your staff one less thing they have to focus on. Your marketing department is only so large, and you already have projects to contend with. Outsourcing PPC so you can focus more on relationship building might give you an advantage over competitors trying to do everything in-house.

Reach

Organic traffic targets users based on their keyword searches, which can be a strong indication of what the user actually wants. It’s still guess work based on a small subset of parameters, but you can use on-page analytics to determine more about the user’s that visit your site and what they do there.

Paid traffic looks at your ad and its effects on the user, measuring conversions vs copy effectiveness. The difference is that organic traffic will help shape your brand and make compelling offers, paid traffic will help improve your messaging and increase conversions. Both are valuable to your business’s potential to reach new customers.

PPC Networks

One advantage to PPC is that you can shop around for a network that will give you quality traffic for a low cost. AOL’s Advertise network, and the Bing advertiser’s network are two strong sources of traffic that offer consistent quality for marketers.

Advertise.com is another network that may offer traffic in your niche by keyword or as a contextual on-page ad. Display advertising has also become a popular medium for advertisers, allowing text ads to appear on blog posts or as keyword links that a user is looking for.

Conversions

PPC tends to focus on direct response from the end user that gets them to do something like order or request a quote. Have multiple methods to track your conversions and monitor your traffic as you want to make sure that you’re getting what you pay for. Test that your conversion pipeline works, and that the user can navigate it without too much trouble. These unexpected hiccups are easy to miss in development.

SEO often relies on users returning and measures user engagement and rank as opposed to conversions and bottom line. Google’s Webmaster and Analytics applications both offer methods for you to track the progress of your SEO efforts. Frequently review guest posts you make and respond to any new feedback you receive so that organic efforts continue to pay off.

Check out this infographic to learn more about the benefits of PPC.  Then share your thoughts in the comments section – When might it be more beneficial to pay for traffic and when should you focus on building organic traffic?

PPC Campaign Info

About Kiesha Easley

This is my blog - where I love to encourage bloggers. My hope is that you'll leave this blog with more than you came with; you'll learn something new or will at least be engaged and entertained.
In addition to teaching others how to blog, I'm also a college instructor who teaches students how to write for mass media.
I've guest posted on Problogger, DIYThemes and many others. I'm also the author of Highly Favored, a blog devoted to Christian inspiration & encouragement. Please follow me on twitter @weblogbetter or on Facebook.

Comments

  1. Love the PPC info graphic! With organic search being an ever changing environment, looking at paid traffic is probably not a bad idea after all. Nice post :)

  2. Nice breakdown Kiesha ;) I like organic methods but if you mix the 2 you can see success from your efforts. Investing time or money is a must, and with paid efforts you need to invest some time too, to gauge whether or not your money is being well spent.

    Organic traffic is usually more dependable because people tend to know, like and trust someone they find through social media sites or search engines. Paid campaigns seem to be more of a numbers game and if you pay big, persistently, and use a reputable service, you can really grow your business/blog quickly.

    Thanks for sharing!

    Ryan

  3. Nice article Kiesha! Personally I try to focus on organic traffic, and social traffic. I’ve tried paid traffic in the past with little to no real results.

    Thanks again for the info

    -Eric Out-

  4. I think both ways of bringing traffic to a website are cool. It is important to develop a strategy.

    Thanks for sharing

  5. Great, thanks for sharing.
    If you doing it well, free can even better than paid. :P

  6. very good differentiate between organic and paid traffic., great article thanks for sharing with us

  7. Organic traffic is really good but due to google’s changing algorithm its really become hard to get proper traffic.

  8. If you are in a competitive industry, Adwords CPC will keep on increasing (especially if other players have deep pockets). So in the long term, the best and the most sustainable bet is SEO. You have to overcome the hurdles of Penguin, Panda or whatever, but the rewards are cumulative, unlike in PPC.

  9. I am using PPC myself. PPC coupled with organic search is a brilliant way to help people find me.

  10. hii Kiesha,
    its awesome. Organic traffic is very necessary for building a website to high level. And its also very difficult too. but your article provide me the proper knowledge about it . and i am sure it will also prove to be very helpful for me.
    thanks for sharing this article among us.

  11. PPC traffic is good for targeting which leads to better conversion rates but I still support organic traffic more than any traffic sources. If you have good landing pages optimized with relevant keywords then also you get better conversion rates.

    Why I support organic traffic is because once you build good organic traffic, you don’t need to spend $ regularly but in case of PPC you will get traffic till you pay. When you will stop spending traffic will also be stopped.

    Nice post! Nice infograph.

  12. For a blog like mine with no income I am not yet prepared to go PPC. I can see that some people do get results and with products to sell perhaps it is worth it, But I prefer the slow and stable road of social media and search engine results.

  13. Stressing on the 4th point i.e. “Getting a better quality score”. I haven’t come across the term “quality score” as far as SEO is concerned. Can anyone please shed light on this?

  14. I have not tried paid traffic yet. Organic traffic has worked so so for me. I think I should try some paid traffic now. Nice post, Kiesha.

  15. Fantastic infographics showing the benefits of PPC Campaigns. I haven’t tried paid traffic, organic traffic is much better than the paid one. Anyway, Nice article. :)

  16. I feel Organic traffic is better… i had once tried paid traffic but it was not helpful compared to organic traffic…
    thanks for the share.

  17. nice post!! organic search is a long term process for websites and adds more traffic, where the paid search is short term process

  18. I agree with the points in your post. The PPC campaign can drive more traffic than seo. I found most of the people wants to see instant business sales and results. But what will happen if all are moving towards PPC.

  19. Paid traffic is also helpful if we’re running a competitive online business because organic traffic is based on the offsite and onsite SEO which is much tough to get good SERP but paid traffic brings only genuine customers to our business. Anyway, thanks for explaining the difference between paid and organic traffic through a nice infographics.

  20. Like most other commenters here, I have not done Paid Traffic. Does is pay to do paid traffic versus organic traffic? Won’t the paid traffic drop after your advertising campaign has run its course?

    Then you have to fall back on your organic traffic again.

    • Hi Zeke,

      Yes, you’re right – your traffic would drop after the campaign is over. So I’d recommend reserving paid campaigns for major and time sensitive promotions.

  21. Organic traffic is a real blessing. In my recent start-up, I have seen landing million of users over the night on my website through a single trending keyword rankings. I have figured out a way that landed me on first position for the current trending keywords and successfully able to reach million of users.

  22. This is a great post.I have mostly relied on organic search to get traffic to my site. I had bad experience with PPC using Google . I think I will try Bings

  23. Ewen Phan says:

    I was impressed by the numbers in the info graphic, I’ve never seen these numbers and never thought of PPC before. Thanks.

  24. Great article. I think a combo of paid and organic is a great way to go.

  25. The differences were very well explained and the infographics was very informative.

  26. If your expected revenue per visitor is pretty less, it’s
    not feasible to go for PPC. On the other hand, if you’re selling
    something like, say, a house, PPC is the way to go.

  27. Paid and organic traffic has its advantages and disadvantages. For me i preferred paid traffic because the traffic come quicker even if its a new website and its a good way to test the keyword that would convert better for you before taking the time to rank for them organically. With Google always updating their algorithm, you can really depend on Google for your traffic..

  28. hello admin
    This is a great post.I have mostly relied on organic search to get traffic to my site. I had bad experience with PPC using Google . I think I will try Bings
    thnx for sharing

  29. First of all, DOPE infographic.

    Personally, I favor organic traffic than PPC traffic. I like to think (and believe) that organic traffic is more efficient, meaning you get a higher conversion rate, than PPC. Even though doing SEO is tough today, but it’s totally worth the time!

  30. As far as traffic goes it’s always good to test your keywords using paid traffic. You’ll quickly know if it’s worth your time optimizing content for those same keywords in the long run.

  31. I have never tried purchasing traffic but some of my blogger friends say that sometimes it can be converted into huge money. I always trust on SEO traffic which comes for free from search engines. But i will definitely try the paid traffic to check whether its good or not

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