How Bloggers Can Find Freelance Clients NOW. Yes, Now!

FreelanceI know that the idea of building passive income with a blog is quite trendy nowadays and that it’s basically the holy grail for many most bloggers. But as life shows us, or at least as it shows me, generating noticeable passive income can take time. Like, a lot of it.

So what to do if you want to make some money now?

If that’s the case then I’m afraid passive income isn’t really what you should be thinking about.

Most of the time, probably 99% of the time, you’re way better off with “active” income. And from my experience, the best active income for a blogger is freelancing.

Now, before you say that this isn’t for you and that there’s this one cat video you’d rather watch than read this through, please bear with me for a moment.

Freelancing really can bring above satisfactory results, which I’m just about to describe in detail. And most importantly, all the things listed in this post can be done in one day.

What to freelance?

First of all, what would you actually freelance? Well, since it’s the 21st century, you can freelance pretty much whatever you darn please. But usually, the most effective and popular approaches include:

  • writing,
  • blog management for other people (content),
  • WordPress management (managing the site itself),
  • blog promotion consulting,
  • blog building and launching.

In other words, you can help others do what you’ve already done or are doing at the moment.

Plus, there’s a whole range of other things that are tightly related to your specific niche. For instance, if you’re a weight loss blogger then why not offer Skype consultations to people who want to lose weight.

The method that usually works best is to start by creating a big list of things that you are good at. Then go through this list and figure out what the most probable skills to make money with are.

Your “hire me” page

You need to let people know that you’re available for hire, and the best way to do this is to create even the simplest “hire me” page on your blog, and then place a link to it in the main menu.

For example, look at the menu on this site, there’s a “hire me” link right next to the “about” link.

The page can be a standard WordPress page, so no technical difficulties here. The only tough part is the copy itself. Crafting the perfect “hire me” copy will take some practice, but the general guidelines are:

  1. Good first paragraph to lure the visitor in and present the main benefit of working with you.
  2. A personal message about yourself that’s designed to make you look like a genuine human being.
  3. Some social proof. Things like logos of the companies you’ve worked with (if you have those already), or testimonials (…if you have those already).
  4. A portfolio-like block.
  5. A detailed description of your services.
  6. A contact form.
  7. (Optional.) Your rates. Not everyone does this. I don’t.

Getting some actual deals!

Now the best part = making some moneys.

There are three techniques inside my “must-do blueprint when in need of some work.” They are:

  1. Reaching out to your network of blogging/online friends.
  2. Subscribing to RSS job boards.
  3. Cold outreach with a twist.

Let’s take it from the top:

Reaching out to your network of blogging/online friends.

In most cases, this is by far the most effective approach on this list. You’ll be amazed at how many of your blogging friends either know someone who needs a serious freelancer or actually need one themselves.

And the absolute best thing is that this way you’ll get the better paying jobs. Purely because you’ve been recommended personally by someone else.

The secret is constructing your outreach email correctly. Most importantly, don’t say that you “need money,” say that you’re “open for clients.” And in general be friendly, not pressing, cool and relaxed about what you’re asking for.

Subscribing to RSS job boards.

Most online job boards offer email subscriptions, which means that every afternoon or every week you’ll receive a big email listing various positions available in your desired niche. Now, the trick is to grab the RSS instead of the email subscription.

The main reason is that RSS is instant and email is not. And the truth about the best gigs is that they get taken quickly. Oftentimes the first person to show up gets the biggest piece of the pie.

If it’s writing you’re after then check out this one: http://www.freelancewritinggigs.com/category/writing-gigs/. Other tech related things: http://jobs.smashingmagazine.com/.

Cold outreach with a twist.

The funniest thing about this is that it actually got me my best paying client so far, and then, I saw this post on Neil Patel’s blog where he describes this exact technique and calls it THE technique he’d use if he needed to get a position fast.

The short description of the technique is to:

  1. Scout your niche to find any weak points in various media sites, or any other sites with a business behind them.
  2. Then, go through the site and list every little thing on it that could be done better.
  3. Finally, put this info in a nice email and send it to the owner of the site (the bigger the site the better).

The twist is that you don’t actually pitch your services directly by saying something like “I can help you if you hire me.” No, the goal here is to get their attention and portray yourself as the expert. Most of the time it’s all you need. If you’re lucky, the person in charge will offer you some kind of deal to help them fix the issues you’ve pointed out anyway.

How to propose

No, this isn’t about getting a spouse. This is about getting a client.

Depending on the way you’re finding your prospective clients, you might approach them differently with your offers. Sometimes, they will say right away what they need and give you a price tag that they are ready to take care of. But sometimes you will have more space to suggest a tailored service.

This is where a piece of proposal software might come handy. As far as I know, the leader in this space is Bidsketch. What they offer is an online client proposal management tool. Inside, you can create new proposals, send them out, monitor how clients view them, and then follow up with anyone who has approved or declined your offer.

It really does speed things up a bit and makes your selling efforts easier to grasp, especially if you have more than a couple of clients.

How to bill

Again, you will come across different clients. Some will just prefer to throw money at you through PayPal and won’t care all that much about professionally looking invoices and stuff. But others will require an invoice even for the simplest $5 task.

You might think that Excel is the perfect tool to handle such situations, but it isn’t. FreshBooks, for example is way more effective. In short, it’s an online invoicing system. But a really versatile one. It’s actually capable of assisting big companies with a lot of business going on, as well as one-person freelancing businesses.

I could list its features here, but I think it’s enough if I say that it does all you’d expect a cool invoicing system to do. Plus, it’s free if you’re sending just a handful of invoices every month.

What to be careful about

This is basically all when it comes to the “how to get started” part. The thing you have to do now is…well, actually start working, and if you ask for a 50/50 payment (half now and half upon completion) then you really can make money right away.

So, there’s just one more thing I’d like to talk about. I really don’t want to trick you into thinking that getting some freelancing deals through your blog is a stress-free type of work. At some times, it can get very stressful indeed, so here are some tips to minimize your risk of having bad experience:

  • Don’t treat your clients as ATMs. Always connect with them as much as you can.
  • If things don’t work out, fire your client immediately.
  • Estimate deadlines with much room for error. What I actually do is multiply my delivery time by 1.5 … just to be safe.
  • Backup your data! If you lose your client projects, you’re in a world of trouble. Dropbox is your friend.
  • Multitasking. Don’t. Ever. Multitask.
  • Don’t neglect your blog along the way. You still want to make it the greatest blog of all internets, right?

So what’s your opinion on this? Do you think that getting some freelancing deals would be a good idea for your current situation? Or are you devoting 100% of your time to building passive income (as strange as this might sound)?

About Karol K

Karol K. (@carlosinho) is a blogger and writer. He has his work published all over the web, on sites like: NewInternetOrder.com, Six Revisions, Web Design Ledger, Lifehack.org, Quick Sprout, ProBlogger, and others.

Comments

  1. Working 100% on building passive income will be a better option because finding clients through a blog is not easy. First you have to build you reputation and then ask of clients.

    • That is true, it’s not easy. But from my experience, the road to freelance income is shorter than the road to passive income.

  2. @Rajiv I agree with you finding client through a blog not a easy, first of all we have to build the reputations & strong communities with our niche and than we can ask of clients.

  3. I think that if you just keep going, you would eventually start gaining money. I don’t blog because of the money though. That would just be a positive side effect.

    • Sure, I agree. Building expertise always pays off. But finding some exact things you can offer as additional services is a great addition.

  4. I think the clients would prefer hiring owners of blogs with high rankings (both alexa as well as page ) ..Freelance writing (if you’re good writer) can be an another option to be considered …And RSS Job-Boards are never heard by me before ..am eager to try one out .

    Regards,
    Pramod

    • This depends on the kind of job you’re looking for. When it comes to blog marketing and so on then yes, clients will be after bloggers who already have popular sites, but for freelance writing this isn’t a requirement.

  5. hi karol

    thanks for sharing your ideas for the passive income states and shared blogger skills as well as client ,and bills etc this can be very helpful in understanding different aspects simultaneously..

  6. It’s a great information, I’m looking for a SEO work to do as a free lancer and i started the process to get the clients but i don’t have the much idea about the bill process, how they will pay, how can i receive money all the things now i got a clear idea on it thanks for the information

    • For billing and invoicing, you can use freshbooks.com. For proposals bidsketch.com. For receiving payments nothing beats PayPal.

  7. Hello Karol

    Firstly i must say thanks to you for sharing your ideas for the income. Really its great to making money online. I think this job is perfect for income as compared to others job. so i will prefer this job. your ideas is so helpful for my Future. thanks again keep it up.

  8. Thanks for a great blog post. Finding an hiring people to write for you can be hard, I prefer to look on special boards and forums for it, not to advertise on my own blog.

  9. That was a sound advice. Finding clients would probably take you substantial amount of time, too, but it’s definitely something worth trying. Thanks for sharing these detailed guide

  10. hi karol k
    Nice tips given in this article I really found them useful and helpful thanks for sharing Man have a nice day a head! thanks for sharing.

  11. Nice Article, this is really to much Complicated to find a Good blogger who can work on regular basis. But You made it easy.

  12. Great tips Karol! I’m running straight to my blog to update the hire me page! Thanks for the insight!

  13. Great post. It is very true that some blogs are particularly outstanding and touch you more than others. Under these circumstances, it does seem quite natural to knock at that door!

  14. Majority of bloggers are now into the freelance work. They are spending their big time promoting others stuff, or devoting their skills to improve someone’s else blog for the sake of money. I personally do hate freelancing, but still it is a good option to go when you are running out of time or money.

  15. thanks for sharing this nice article among us and we are thinking about the blogs of some others for the sake of money thats true

  16. Good article. I have to point out that Freshbooks is a great tool for invoicing. It makes you look more professional and can help you build legitimacy as well. It’s always the little things!

  17. Great article, teaches a lot about free lancing. keep sharing thanks

  18. Has anyone had success with a hire me page? I haven’t tried it but I’d assume it wouldn’t work.

    • Hi Jake,
      I’ve had great success with a hire me page, but I guess it would depend on your niche and your level of expertise. I guess not all blogs would be applicable to offering services.

  19. Thank you very much for sharing your knowledge on foreign client handling, this is really worth a read, I loved the way you described whole thing without hassles!

  20. Hi Karol,

    That is true sometimes to be a freelancer not always free. Generally we will also be charged for the first registration or for a membership fee per month. Although I myself like things that are free, but sometimes paid stuffs offer something different.

  21. Having own blog is one the effective ways to find freelance clients.

    The key to make more money through freelancing is building great rapport with the clients. And make sure you’re working on improving your skills and online reach.

    Great points buddy!

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