By context, you can already define what an authority website is even if you are not an SEO expert. Among bloggers and SEO practitioners, this refers to a site that ranks high in Google’s page ranking, and is trusted by other blogs and by online users to have quality and reliable content that is not driven by commercial intentions.
Blogs of this caliber took years of hard work before climbing up the blogosphere’s elites. They also have loyal followers to keep and a reputation to uphold, so it is expected of them to set requirements for guest posting. This is primarily to ensure that all posts are aligned with their objectives.
These guidelines may vary depending on the nature of the blog, but the following are the common points:
1. Substantial Content
Authority blogs require you to create fresh, informative and original posts. These posts should also be relevant to the blog’s niche. Furthermore, topics must be lasting and extensive in order to broaden audience coverage.
2. Format and Mechanics
This criterion includes pristine spelling and grammar, proper alignment of text and photos, specific coding, location of by-line, and other aspects involved in style and format of the post content.
Some authority blogs have minimum word count requirements from as short as 400 words to as long as 3000 words. Although it is important to follow the prescribed length, you should never let your content be compromised. A lengthy article does not always guarantee quality content.
4. SEO Strategies
Among the possible purposes for guest posting are SEO and affiliate marketing. Make sure to use legitimate methods in inserting your links, using keywords, and incorporating other SEO strategies into your post.
Submitting Guest Posts
A lot of authority blogs have a standard system for submission of guest posts. At times, you just have to send in your article, and the blog owner does the editing and posting.
Sometimes, however, they go by any of these systems:
1. Standard Form
Provided by authority blogs, these are better suited for single submissions. It usually has an HTML editor which allows you to upload images or attach an author’s bio.
2. Direct Upload
Direct uploads are more efficient on multiple submissions. It works by providing you an account where you can upload and edit your posts, which will be redirected to a pool of posts for the blog administrator’s approval.
Requirements may vary but every authority blog expects you to create posts based on three things—quality content, audience rapport and community participation. Keep these in mind, and you’re definitely off to a good start.
Editor’s Note: This blog accepts guest posts via Direct Upload from regular contributors. If you’d like to become one, visit our Submission Guidelines page for application instructions.