You might figure that the old method of using blogs to get traffic is still one of the most powerful ways to do it. I am referring to leaving a blog comment on a targeting blog with the hope of getting some traffic from it.
But the reality is this method is just not as effective as some people believe it to be.
Here are some of the reasons why:
- Blog comments have to get approved by the blog owner and this can sometimes take a long time. Many times even if you write a high quality blog comment the owner of the blog simply might not want it to get seen. So your time and energy can go to waste.
- Blog comments rarely are put at the top of the comments, unless you are one of the first to get there when a new post is created. Do you know how much time this takes? Most comments are buried past where most people who go once they get to a certain point.
- In order to get traffic from blog comments what you want to focus on is a large quantity of blogs in your niche. Keeping up with all of these blogs can be tough. Plus the more successful a blog is the harder it is going to be to get a comment approved on it.
The best approach for you would be to not get away complete from blog commenting, but instead choose to focus on leaving guest posts instead. You might think this is tough, but it really isn’t. Your chances of actually getting traffic with guests posts is far better, because you can be sure everyone is going to see it for starters. Whatever traffic the blog owner gets you are going to be able to take full advantage of it. Not to mention the fact that leaving a link back to your website from an established blog is going to help you to get better search engine rankling down the line.
Guest posting also allows you the opportunity to align yourself with other people who might be respected and credible within your niche. When you begin to make several of these associations it is going to become easier for you to be seen as more credible to. Pretty soon you will be getting traffic from multiple websites and you will be able to build up a nice list. These connections can be of value to you in more ways then just traffic. For instance, you can do joint ventures with some of them in the future depending on how strong of a relationship you build.
In order for you to get traffic through guest blogging though first you need a plan of attack. You need to be dead serious about what you are doing and you must be willing to commit the time. I have outlined a simple 5 step system you can use in order to be successful at getting traffic from guest blogging. You can begin to implement this system now in order to start the ball rolling.
Step 1: Compile a list of several niche related blogs that accept guests posts.
Aim for at least a few dozen. The more the better.
The reason why this is so important is because there are going to be a lot of blogs where guests posts are not accepted. A lot of the blogs you might come across are going to be moderately successful at the most. Some will only have a small pool of traffic, but this is still a good thing when you are trying to get your name out there. You can use search tags like “Looking for new authors” or “Guest posters wanted” plus the keywords for the niche you are in to find several blogs related to your nice.
Step 2: Read the guidelines for submitting a guest posts to the blog owner.
Make sure you follow them to the letter in order to give yourself the best chance to be approved.
This is important, because even if a lot of the blogs you find to submit guest posts to are only moderately successful you might still have a lot of competition. So read the guidelines for submitting a post and make sure you follow them.
Step 3: Create a guest post that is going to contribute high value.
Think of this like an audition. You might only get once chance to submit a guest post to a blog. If your post causes a spike in traffic or a lot of good commentary then you will be asked to write more. You will have a chance to really leverage the current success of someone else’s blog. So do your homework before writing. Make sure you know what you are saying and be sure to proofread everything you write before submitting.
Step 4: Submit your guest post to several different blogs that are willing to accept guest posts.
This is the reason why it is so important for you to compile a nice number of blogs to submit a guest post to. You are going to fail more times then you succeed. Plus some blog owners will take a long time to get back to you. Submitting in multiple places offers you the chance of higher success.
Step 5: Following up on any commentary left for the posts that are accepted on other blogs.
The guest post you create being accepted at a certain blog is only the first step. If your post generates commentary this is going to be a powerful way for you to engage the readership of a blog and funnel a nice amount of traffic back to your website. This might require some time and energy, but it is worth it for the long term traffic you can end up getting back to your own website.
Guest posting on blogs is superior to leaving simple comments. But you have to really be strategic about how you do it in order to really succeed. If you do it right guest posting can be the single most effective way for you to drive tons of free targeted traffic back to your website.
Brock Hamilton is an author and owner of the Simple Website Tutorials website which is dedicated to teaching people how to build their own websites through free online tutorials and training. Follow him on Google+, Facebook and YouTube.