Every blogger wants a blog that is up-to-date and current, full of interesting posts that are relevant to their readers. However, short of distributing a daily survey to your followers, how can you be sure they really are?
While keyword stuffing is no longer allowed and most bloggers understand the potential punishment by search engines if they do, the tools for keyword researching are excellent resources. These are set up so you can enter in a keyword or phrase and get an idea of how many people are searching for it currently.
What does this have to do with blog posts and titles? The words you use in both are important because those are the items search engines use to share your link.
Keyword Search Results
Before you write any post or come up with any title, make a quick stop at one of these keyword sites. There are free versions offered by Microsoft, Google and a couple others and these are a great place to begin.
Keep in mind the longer your phrase, the more you can fine tune your keyword search results. For example, if you have a crafting blog and want to talk about knitting, you can start with this in your keyword research.
However, a one-word keyword result from “knitting” is going to give you thousands of hits that aren’t going to fit into one specific niche. Instead, try something more focused such as “knitting a sweater in a weekend.”
These search results will tell you how often people have looked up this particular phrase and whether or not it’s really worth your time to post about it. It will also give you alternate phrases that might be more popular at the time and more relevant to your follower’s needs.
Follow Blogs that are Leaders
Another way to research topics is to see what’s trending on other blogs. There’s a reason why some blogs are visited more than others and that’s because they’re paying attention to the current market.
Most bloggers have a list of blogs they follow and read often and this is a great way to do spy research at the same time. Read the comments on their posts and find out what questions people are asking about the current topics.
If you notice a lot of questions about one particular area that don’t appear to be getting answered, write a post about it! Your unique angle bring those readers to your site, especially when the search engines pull up your post as an answer to their question.
Poll Your Own Readers
Finally, don’t miss out on the best source of information of all: your own readers. Ask them what they want to see, what they’re looking for and how you can be more helpful.
This kind of questioning not only creates a more loyal following but truly lets you create a site that becomes more valuable by the day.
When your blog topics are on time and on point, you’ll find that it’s easier to establish an online presence and maintain it. People will come to you first to seek out answers and begin recommending your blog to others.
This is the kind of advertisement every company wants to have and it all starts with a little research. Put in the time to find the right keywords and you’ll see the increase in traffic as a result.
Please share any thoughts you have below – I always love to hear feedback and suggestions!