Why Use Video?
Embedded video content in blog posts can go a long way to help you liven up text heavy posts and help you get your point across. However, no style of video works better than video you create yourself. Whether these videos are shot on webcams, consumer video cameras, smartphones or even illustrated animations, by creating unique video content for your blog you can truly bring both your site and your blog topics to life.
So how do you go about creating great video content for your blog?
Know What You’re Talking About
The best way to create engaging video for your blog is to know your topic through and through. Make sure you’ve researched your subject area well and even take time to script what you want to say in your video.
Having a solid subject knowledge on the tip of your tongue will minimize the chances of you stumbling on your words and establish you as a confident, thought leading blogger.
Remember Your Audience
When it comes to your audience you need to know the sort of topics they find the most appealing and also the format they enjoy digesting them in. Do they prefer illustrations, guest speakers, on-screen text, slideshow presentations, or straightforward webcam based videos? Getting the topic and the format right for your audience will undoubtedly increase the popularity of your content.
Don’t forget that whilst your direct audience comes first, try to think about the experience for causal blog visitors. If you can accommodate users who are new to your area and your site you will be able to turn those casual visitors into repeat viewers and subscribers.
Stick To Short & Simple
Taking a simple approach to your video content is far more effective than trying to cover four or five topics at once. Remember, there’s nothing wrong with creating several videos. In fact doing so will not only give you more content, but also allow you to market to and address your target audience for each video much easier.
When creating and editing your video blogs always think – short and sharp. As a video blogger you will come attached to your content and see every second as being worthwhile, but unfortunately your viewers will not feel the same. Keeping your video under the three minute mark is usually a perfect duration to aim for
Go For Fresh & Refreshed Content
By making sure your video blog is always up to date with the hottest industry news in your niche, you’ll be able to take the traffic searching for information on such topics and steer them towards your site, where you’ll be able to deliver them exactly what they are looking for in a far more engaging way than text-based posts.
It’s also worth bearing in mind that old written content that you may have on your blog that still benefits a consistent flow of traffic could be another great opportunity for video. Refreshing this content and giving it a new lease of life will connect far better with its viewers and help to further boost the profile of the video channel you are using to host your content, giving you a great deal of online benefits in the process.
Be Informative, Educational & Entertaining
Our final tip for blogging with video is to remember the three golden rules of video making, which are to always be informative, educational and entertaining to your audience.
Admittedly it’s not often possible to tick all three boxes in one video, but hitting one or two in every episode will help to ensure your video blog is well received by your target audience and maybe by many others outside of your niche.
This post and video was created by Topher Batchelor, a Senior Production Executive at Skeleton Productions, a UK based corporate video production company.
About Kiesha Easley
Twitter: vagish
says:
I love videos, I use to make them for my old blog but as of recent I have not published any new videos. It just hasn’t worked for me.
Vagish recently posted..Arcade Machine with a Touch – Apex Touch
Nice posting.I agree with you.
Video blogging or Vlogging is a new technique in SEO.Its a funny way to optimize your website.It is also a interesting way to generates back link.Videos can be visit by all.A good video makes people to view & visit the website.
Hey Kiesha,
Nice post and Yes, Video really helps to attract readers to our blog and also decrease bounce rate of blog and drives more traffic. It also helps reader to understand clearly. Thanks for sharing this post.
Sudipto recently posted..Samsung Galaxy Mega 6.3 And 5.8 Features and Specification
Great post Kiesha, it’s true that video is a powerful tool to help us reach our readers on a more personal ground. It always helps to put a face to the information you are recieving.
Luis recently posted..6 Razones para tener una Tienda Virtual
Twitter: treysmithblog
says:
Not all blog readers or visitors are patient enough to read long and dull text. Some visitors prefer watching a video that would explain straightforwardly a topic without hurting their eyes. Thanks for sharing hints on how we can improve and enliven our blogs with video.
Lei Broch recently posted..The successes and horrors of Android
I enjoyed Topher’s video. He is right, adding a video to a blog (or any other kind of mainly text-based website) can really bring that content to life. One worry I have is the issue of scripting. We do a lot of high-end commercial and corporate video productions in Scandinavia. What I find is that people come across as much more natural, relaxed and convincing, if they don’t follow a script. Actors and news anchors can follow a script well, but ordinary people in front of a camera often do this less well. What we do is that we film with multiple cameras and do multiple takes where they just talk naturally about each point they want to make. We then put it all together in post. If scripting isn’t working out, you can try doing something like this at home.
Best regards
Christian B
Producer – Bird & Beenfeldt
I definitely agree with the “know what you are talking about” part. Too often people talk about things that they know little about, acting like they are some kind of know it all. Also. fresh content is essential for a sucessful blog. Nobody wants to read the same thing over and over again.
your research and writing skills about video addition in blog is appreciable, keep writing us for increasing of our knowledge, Regards & thanks
Twitter: joan818
says:
I need a how to on what I would video. It’s more interesting when video is embedded. I like your comments about keeping it fresh and accurate. I added you to my twitter list also.
Jennifer Cunningham recently posted..Increase Website Traffic with Google Plus
Twitter: HadleyHodgson
says:
Video is one of the best formats out there, if you do it right it can bring you a very high level of traffic.
Twitter: LakeCableAnimal
says:
I have noticed that there’s been an increase in posts with videos. It makes sense, why not take what youtube and similar sites thrive on and use it to attract viewers. But, like you say, there has to be some content and reason for it to be viewed, so it’s important to utilize these tools in the right way.
Animal Care Canton OH recently posted..Hello world!
Twitter: Ajayudayagiri
says:
Video is the best option besides infographics to explain any content or to review a product. But to make the audience watch the entire video it must be attractive and fascinating or else they will leave the video in middle itself.
Ajay recently posted..Angry Birds Star Wars Full Version Free Download For PC
perception is the better way of saying a complex idea into a simpler way for promotion it follows the same rule …video explains the topic in 2 mins instead of reading 100 lines nice share mate
phil hughes recently posted..Achieving Accreditation Accolades
Twitter: IbangSR
says:
Yes, I strongly agree with that. This way can actually reduce my bounce rate of my blog, but if in every post has a video, it will take a lot of bandwidth.
Riki recently posted..Graco Swings
Twitter: prabhatrayal
says:
well, i will say…a picture can speak thousand words but a video can speak millions of words. Embedding videos is a great trick to increase our productivity and it helps in getting more traffic
prabhat recently posted..Top 5 Best iPhone Themes 2013 Download (iPhone 5): iEatTraffic
Twitter: prabhatrayal
says:
yes rohit…embedding videos in posts can create a buzz and it is definitely good..you seem to have great knowledge about this topic
raj recently posted..Free Download Subway Surfers For PC, Android and Computer
Twitter: brokerhollywood
says:
Hello Kiesha!
I think the part, Know What You’re Talking About, is very key to doing a great video. Like it was pointed out, knowing your subject matter will help your words just flow smoothly out, and it will be less likely that you will stumble or get tongue twisted.
Also, the point about keeping your video short and to the point is great advice. It helps viewers get exactly what they are looking for, and most importantly, it creates an environment where the viewer will finish watching your video instead of cancelling out early :)
Thank you!
Sam
Sam Martinez recently posted..Hollywood Hills Real Estate is set to go BOOM!
Twitter: PartapDhirender
says:
this is the good post…I like this article..this is a great ideas…video is the best option to get more traffic…..this is also a lovely post and I will also used more videos in my blog….I also .thanx for sharing your post….All the best….
dhirender partap singh recently posted..GOOGLE launched Emotional shoes
Twitter: PartapDhirender
says:
this is the good post…I like this article…video is the best option to get more traffic…..this is also a lovely post and I will also used more videos in my blog…..thanx for sharing your post….All the best….
dhirender partap singh recently posted..GOOGLE launched Emotional shoes
Twitter: PartapDhirender
says:
this is the good post…I like this article…video is the best option to get more traffic…..this is also a lovely post and I will also used more videos in my blog…..thanx for sharing your post….All the best,,
dhirender partap singh recently posted..GOOGLE launched Emotional shoes
Twitter: actualidadtech
says:
That is true.. videos are very useful, sometimes I try ot use them.. thanks for sharing
Mike recently posted..Primera imagen oficial del Galaxy S4
Twitter: Incionweb
says:
Amazing post!. Blog can bring you high traffic if you have good and informative videos. Make user to ask questions regarding your, by these method you can target audience.
Alex Thompson recently posted..Benefits of Mobile Optimized Websites
Video is a great way to truly express or show your audience in a real life way. But i am on shared hosting and this things slow down server so how do i do it? Just a question
babanature recently posted..How To Permanently Uninstall Any WordPress Plugins
Twitter: mavtrevor
says:
You dont have to host the videos on your blog, it could be hosted on Youtube or any other video hosting site and embedded on your articles.
Videos makes a blog post better enough. Blog posts with videos are a good idea. Whether it is how to articles or something else videos are really helpful with the post.
Prakash recently posted..UC Browser download for PC or Computer Free | UC Browser for PC
Twitter: Rohitkabdwal
says:
nice tip Topher,
embedding videos in the blog post is the excellent idea, and will surely increase the blog traffic.
there are certain topics which need the proper explanation with a demonstration, therefore embedding videos is the best option.
very nice article :)
Rohit recently posted..8086 Microprocessor architecture (fully explained)
Article that you had shared with us is useful for us. This article provides us information which can help us to gain knowledge about something new.
keep sharing
Gajendran Megajolla recently posted..Best writing comes from best reading
I love blog posts with video’s explaining something or showing me a new product or a cool tip I should know about. On the other hand I have only made a few videos myself. The reason for that is properly that it takes a big effort and a lot of time to shoot and edit a good video. That does not change anything about the fact that videos can be very powerful on a blog when they are used in the right context.
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