Why Use Video?
Embedded video content in blog posts can go a long way to help you liven up text heavy posts and help you get your point across. However, no style of video works better than video you create yourself. Whether these videos are shot on webcams, consumer video cameras, smartphones or even illustrated animations, by creating unique video content for your blog you can truly bring both your site and your blog topics to life.
So how do you go about creating great video content for your blog?
Know What You’re Talking About
The best way to create engaging video for your blog is to know your topic through and through. Make sure you’ve researched your subject area well and even take time to script what you want to say in your video.
Having a solid subject knowledge on the tip of your tongue will minimize the chances of you stumbling on your words and establish you as a confident, thought leading blogger.
Remember Your Audience
When it comes to your audience you need to know the sort of topics they find the most appealing and also the format they enjoy digesting them in. Do they prefer illustrations, guest speakers, on-screen text, slideshow presentations, or straightforward webcam based videos? Getting the topic and the format right for your audience will undoubtedly increase the popularity of your content.
Don’t forget that whilst your direct audience comes first, try to think about the experience for causal blog visitors. If you can accommodate users who are new to your area and your site you will be able to turn those casual visitors into repeat viewers and subscribers.
Stick To Short & Simple
Taking a simple approach to your video content is far more effective than trying to cover four or five topics at once. Remember, there’s nothing wrong with creating several videos. In fact doing so will not only give you more content, but also allow you to market to and address your target audience for each video much easier.
When creating and editing your video blogs always think – short and sharp. As a video blogger you will come attached to your content and see every second as being worthwhile, but unfortunately your viewers will not feel the same. Keeping your video under the three minute mark is usually a perfect duration to aim for
Go For Fresh & Refreshed Content
By making sure your video blog is always up to date with the hottest industry news in your niche, you’ll be able to take the traffic searching for information on such topics and steer them towards your site, where you’ll be able to deliver them exactly what they are looking for in a far more engaging way than text-based posts.
It’s also worth bearing in mind that old written content that you may have on your blog that still benefits a consistent flow of traffic could be another great opportunity for video. Refreshing this content and giving it a new lease of life will connect far better with its viewers and help to further boost the profile of the video channel you are using to host your content, giving you a great deal of online benefits in the process.
Be Informative, Educational & Entertaining
Our final tip for blogging with video is to remember the three golden rules of video making, which are to always be informative, educational and entertaining to your audience.
Admittedly it’s not often possible to tick all three boxes in one video, but hitting one or two in every episode will help to ensure your video blog is well received by your target audience and maybe by many others outside of your niche.
This post and video was created by Topher Batchelor, a Senior Production Executive at Skeleton Productions, a UK based corporate video production company.