StumbleUpon is another great social media site that you should be leveraging in order to drive traffic to your blog. With a new Pinterest-like layout as of late 2012, StumbleUpon content is easy to find and categorize by your interest.
StumbleUpon users are hungry (actually, ravenous) for content! They are also eager to share great content, and StumbleUpon relies on its users to do so, as all content is user-submitted.
Here’s how to use StumbleUpon properly to drive people to your own great blog content.
First create your profile
You can do this here. Make sure to provide a link to your blog in your profile. You can never have this link in enough places.
Add a StumbleUpon icon to your blog
Add an icon to your blog so fans can share your posts (and so you can, too!). Encourage your readers to share, share, share. The ones who really dig what you are doing will want to help you go viral—snag the StumbleUpon share icon and add it to your blog posts immediately so that your readers can start to help you (and so that you can share your own blog posts with the StumbleUpon community)!
Submit pages of interest to StumbleUpon
Start submitting pages of interest that are not just your own. Not only should you be sharing your blog posts with the StumbleUpon community, but to remain in good standing with StumbleUpon and its Terms of Service, you want to make sure you are also submitting interesting things that you’ve found online that are not your own work.
StumbleUpon works entirely upon referral and could consider it spam if one user is making too many referrals to the same place. StumbleUpon says, “Disproportionately recommending pages from a domain you own or with which you’re affiliated is frowned upon by other members of the StumbleUpon community, and can actually result in those pages being recommended by StumbleUpon even less frequently to other users.”
Enlist the help of other bloggers
When you share and like other bloggers’ content, they will be more likely in turn to follow you and help you out—especially those who have related interests. You really can help one another in this community, given that you both need to post content other than your own in addition to your own.
Write awesome content that people want to read and share.
Number ONE most important factor: Your content needs to be great! Make sure people want to share it. If it’s not interesting and people aren’t sharing it, then what is the point of even writing it?
Use tags for your content
StumbleUpon indicates that you are able to add up to five tags to a post, enabling you later to “quickly find your favorite pages in your profile later…as well as help other users find your content faster.”
Given that StumbleUpon is one of the top social media sites today, enabling your blog readers to share your blog posts on StumbleUpon is important. The StumbleUpon community is hungry for new content, and the viral effect of having people follow you on StumbleUpon can have a massively positive impact on increasing your blog’s readership.
Follow the simple tips we’ve provided for using Stumbleupon, and you’ll be off to a great start in garnering additional readership for the interesting things you have to share with your blog!